Lumina next to the tools you are comparing
Eight tools find the problem. One of them fixes it.
Semrush, Ahrefs, Moz and five others hand you a list of problems, and Lumina is the one that writes your articles and, on the $99 plan, goes into your website and makes the changes for you.
A report is a list. A fix is a change to your page.
What the other eight do
All eight tools on this page crawl your website and report what is wrong with it. A title that runs too long. A page with no heading on it. An article you never got around to writing.
The reporting is accurate, and every item on that list sits there until somebody works through it, which on a small business website usually means the owner, at night, after the job is done.
What Lumina does
Lumina reads the same website and finds the same problems, and then it writes the articles for the searches you want to win and, on the $99 plan, opens your site and makes the changes itself.
You approve each one before it goes live, or you let them run on their own.
What each one costs, and what it does when it finds something
Cheapest paid plan on each company's own pricing page, with the limits that plan carries.
| Tool | Cheapest paid plan | When it finds a problem | Writes your articles |
|---|---|---|---|
| Lumina | $49 a monthCore. 1 website, 100 searches watched a week, 4 articles a month. | Core hands you the fix list. Plus, at $99, makes the change for you. | Yes, 4 to 16 a month |
| Semrush | $117.33 a monthBilled yearly. 5 websites, 500 keywords tracked daily. | Reports it | No |
| Ahrefs | $129 a monthLite. 5 projects, 750 tracked keywords, 1 user. A $29 Starter plan is also listed. | Reports it | No |
| Moz Pro | $99 a monthStandard, or $79 a month paid yearly. 1 user, 3 websites, 300 tracked keywords. | Reports it | No |
| Ubersuggest | $29 a month1 project, 125 tracked keywords a week, 1,000 pages audited a week. | Reports it | No |
| Surfer | $49 a monthDiscovery, billed yearly. 120 documents, 10 pages tracked, 1 seat. | Scores the draft you wrote | Drafts, does not publish |
| Yoast SEO Premium | $118.80 a yearWordPress plugin. Up to 5 keyphrases a page, redirect manager, drafted titles. | Puts the fields in your editor | No |
| Rank Math PRO | €7.99 a monthWordPress plugin, billed yearly. 500 keywords tracked. | Puts the fields in your editor | No |
| Screaming Frog | £199 a yearFree up to 500 pages. Desktop crawler. | Reports it | No |
Prices are what each company published on its own page on 17 September 2026. They change, so check before you buy.
If you came here weighing one of them
If you are looking at Semrush or Ahrefs
Semrush and Ahrefs are the two big ones, and they are big for a reason, because the keyword and link data behind them runs deeper than anything Lumina holds.
If your work is competitive research, buy one of them and you will not regret it. If your work is running a business, the entry plans cost $117 and $129 a month, and what they buy you is a screen full of accurate data and not one hour back in your week.
If you are looking at Moz
Moz Pro starts at $99 a month for one user, three websites and 300 tracked keywords, and it is a reporting suite of the same kind, and a good one.
Lumina starts at $49 a month, watches 100 searches a week out of your own Search Console, and writes four articles while it does it.
If you are looking at Ubersuggest
Ubersuggest is $29 a month, which is the cheapest real data on this page, and it is still a dashboard: nothing inside it writes a page for you or publishes one.
If you are looking at Surfer
Surfer is a writing tool and the closest thing here to what Lumina does, because it scores your draft against the pages already ranking and tells you what to change in it.
Somebody still has to write that draft first, and then go and publish it.
If you are looking at Yoast or Rank Math
Yoast and Rank Math are the two WordPress plugins, and most websites should be running one of them.
They put the search fields in front of you inside the editor: the title, the description, the keyword you are aiming at. What neither of them will do is fill those fields in across forty pages while you are out on a job.
If you are looking at Screaming Frog
Screaming Frog costs 199 pounds a year, is free up to 500 pages, and it is a crawler, and the best one anybody has made.
It finds the broken links and the missing titles across a whole website and hands you a spreadsheet of every one of them.
What Lumina does not do
Lumina holds no link index of its own, it has no database of billions of keywords, and it cannot tell you a single thing about what your competitor ranks for. The searches it watches come out of your own Search Console, which reports your website and nobody else’s.
If competitive research is the thing you need, one of the tools above is the right purchase, and there is nothing stopping you from running both.
Three plans, and you can leave at the end of any month
The whole catalogue is on the pricing page. This is the short version.
Core
$49 a month
One site. An owner who wants it running.
- Websites: 1
- Articles a month: 4
- Search terms tracked: 100
- Fixes applied for you: Fix list you can hand to anyone
Plus
Most popular$99 a month
One site where search matters.
- Websites: 1
- Articles a month: 8
- Search terms tracked: 300
- Fixes applied for you: Applied for you
Max
$199 a month
Up to three sites or locations.
- Websites: Up to 3
- Articles a month: 16
- Search terms tracked: 1,000
- Fixes applied for you: Applied for you
Cancel renewal anytime. 30-day money-back guarantee.
Run it on one page and see
The audit reads a single page of your website, and it asks you for no account and no card. Start with the page you care most about.