Legal Document
Privacy Policy
Effective: February 17, 2025
Updated: February 17, 2025
1. Introduction
Machina ("we," "us," or "our") operates the website wearemachina.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services.
We are committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act (CCPA), California Online Privacy Protection Act (CalOPPA), and other applicable federal and state laws.
By accessing or using our Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide when you:
- Fill out our contact form (name, email address, phone number, message)
- Subscribe to our newsletter (email address)
- Schedule a consultation through our booking system (name, email, appointment details)
- Communicate with us via email or other means
2.2 Automatically Collected Information
When you visit our Site, we automatically collect certain information, including:
- Device information (browser type, operating system, device type)
- IP address and approximate geographic location
- Pages visited, time spent on pages, and navigation paths
- Referring website or source
- Date and time of visits
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information. These include:
- Essential Cookies: Required for the Site to function properly
- Analytics Cookies: Help us understand how visitors interact with our Site (Google Analytics)
- Functional Cookies: Remember your preferences and settings
2A. Data Collection Summary
The following table provides a comprehensive summary of all data we collect, for compliance and transparency purposes:
| Data Category | Specific Data Points | Collection Method | Purpose | Retention Period |
|---|---|---|---|---|
| Contact Information | Full name, email address, phone number | Contact form submission | Respond to inquiries, provide services | 3 years or until deletion request |
| Message Content | Message text, project details, inquiries | Contact form submission | Understand needs, provide relevant services | 3 years or until deletion request |
| Newsletter Subscription | Email address, subscription date, preferences | Newsletter signup form | Send marketing communications | Until unsubscribe |
| Scheduling Data | Name, email, appointment date/time, meeting notes | Cal.com booking widget | Schedule and manage consultations | 1 year after appointment |
| Device Information | Browser type, OS, device type, screen resolution | Automatic (Google Analytics) | Optimize site experience | 26 months (GA default) |
| Usage Data | Pages visited, time on site, click paths, scroll depth | Automatic (Google Analytics) | Improve site content and UX | 26 months (GA default) |
| Location Data | Approximate geographic location (city/region level) | IP address geolocation | Analytics, regional content | 26 months (GA default) |
| Referral Data | Referring URL, UTM parameters, campaign source | Automatic (Google Analytics) | Marketing attribution | 26 months (GA default) |
| IP Address | IPv4/IPv6 address (anonymized in GA4) | Server logs, Analytics | Security, fraud prevention, analytics | Anonymized immediately in GA4 |
Legal Bases for Processing (GDPR Reference)
- Consent: Newsletter subscriptions, marketing communications
- Contract: Processing necessary to respond to inquiries and provide services
- Legitimate Interest: Analytics, security, fraud prevention, site improvement
- Legal Obligation: Compliance with applicable laws and regulations
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide customer support
- To send you newsletters and marketing communications (with your consent)
- To schedule and manage consultations
- To improve our Site and services
- To analyze usage patterns and trends
- To protect against fraudulent or unauthorized activity
- To comply with legal obligations
4. Third-Party Services
We use the following third-party services that may collect information about you:
4.1 Google Analytics
We use Google Analytics to analyze Site traffic and usage. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. For more information, see Google's Privacy Policy.
4.2 Cal.com
We use Cal.com for scheduling consultations. When you book an appointment, Cal.com collects your name, email, and scheduling preferences. See Cal.com's Privacy Policy.
4.3 Email Services
We use third-party email service providers to send newsletters and transactional emails. Your email address is stored securely and used only for the purposes you consented to.
5. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party vendors who perform services on our behalf
- Legal Requirements: When required by law or to respond to legal process
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Protection of Rights: To protect our rights, privacy, safety, or property
6. Your California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you
- Right to Delete: You can request that we delete your personal information, subject to certain exceptions
- Right to Opt-Out: You can opt out of the sale of your personal information (note: we do not sell personal information)
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
To exercise these rights, please contact us at hello@wearemachina.com. We will respond to verifiable consumer requests within 45 days.
7. Do Not Track Signals
Our Site does not currently respond to "Do Not Track" signals. However, you can configure your browser to refuse cookies or alert you when cookies are being sent.
8. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When personal information is no longer needed, we will securely delete or anonymize it.
10. Children's Privacy
Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
11. International Users
Our Site is operated in the United States. If you are located outside the United States, please be aware that information you provide to us will be transferred to and processed in the United States. By using our Site, you consent to this transfer.
12. Email Communications (CAN-SPAM Compliance)
We comply with the CAN-SPAM Act. You can opt out of receiving marketing emails at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us at hello@wearemachina.com
Please note that you may still receive transactional emails related to your inquiries or services.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
14. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Machina
Email: hello@wearemachina.com
Website: wearemachina.com
© 2026 Machina. All Rights Reserved.