Machina
Built for scale

Technology & SaaS

Technology companies don't need another agency that "does marketing." They need a growth marketing partner who understands product-led acquisition, developer audiences, complex sales cycles, and the metrics that actually matter to your board.

Discuss your project
01

GTM that scales with your product

We've taken a SaaS platform from zero to $2.5M ARR in six months with an 85% trial-to-paid conversion rate. That wasn't luck — it was systematic channel testing, attribution modeling, and rapid iteration across LinkedIn, content marketing, partner programs, and product-led growth loops. We build GTM systems that scale because they're measured at every stage.

02

Content for technical audiences

Developers, engineers, and technical buyers don't respond to marketing fluff. They want substance — documentation quality content, genuine thought leadership, and tools they can actually use. We help technology companies build content programs that earn credibility with technical audiences while still driving pipeline. Webinars, ROI calculators, comparison guides, and deep-dive technical blogs that rank and convert.

03

Attribution that tells the truth

B2B SaaS attribution is hard. Buying committees, long sales cycles, and multi-touch journeys make it nearly impossible to credit a single channel. We implement multi-touch attribution models that give you an honest picture of what's working, what's not, and where to invest next. No vanity metrics, no inflated channel claims — just data you can make decisions from.

What we do

Capabilities for technology & saas

  • Go-to-market strategy and execution
  • Product-led growth infrastructure
  • Multi-touch attribution modeling
  • Developer and technical content
  • ABM and outbound orchestration
  • Revenue analytics dashboards

Case Study

$2.5M ARR
in 6 months

SaaS Platform GTM

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