Machina
Central Coast mountain landscape — the region Machina serves

Industries

Built for your industry

Trusted by brands we've helped grow

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adidasadobeawwwardsdesignmodoheinekenhometogolumennovapostoperaoraklepipedreamstideumake
Agriculture & Wine — Machina industry expertise
From soil to shelf

Agriculture & Wine

$4B in annual crops across Salinas Valley. 46,000+ acres of Monterey County vineyards. We work with the growers, vintners, and producers behind those numbers.

  • DTC e-commerce for wineries and farm-to-table operations
  • Seasonal campaign strategies timed to harvest and vintage
  • Local SEO that puts your tasting room or farm stand on the map
  • Supply chain visibility tools for growers and distributors

A vineyard's marketing calendar follows the growing season, not the fiscal quarter. We plan accordingly.

Salinas Valley, Monterey County AVAs, Santa Cruz MountainsLearn more
Hospitality & Tourism — Machina industry expertise
Peak season, maximized

Hospitality & Tourism

Over 4 million visitors hit Monterey Bay each year. From Cannery Row to Big Sur, the window to capture revenue is short and the competition is dense.

  • Booking-driven websites that convert seasonal traffic
  • Review management and reputation systems
  • Social campaigns timed to travel planning cycles
  • Guest experience platforms that extend beyond checkout

16-week peak season. The systems you have in place before it starts determine the revenue you capture.

Monterey Bay, Carmel-by-the-Sea, Big Sur, Santa CruzLearn more
Technology & SaaS — Machina industry expertise
Built for scale

Technology & SaaS

From Santa Clara's enterprise corridors to Santa Cruz's startup scene — go-to-market systems for technology companies at every stage.

  • GTM strategy and multi-channel acquisition
  • Product-led growth infrastructure
  • Content marketing and thought leadership
  • Attribution modeling and revenue analytics

$2.5M ARR, 300% user growth, and 85% trial-to-paid conversion in six months.

View case study
Santa Clara County, Santa Cruz tech corridorLearn more
Healthcare — Machina industry expertise
Compliance meets conversion

Healthcare

Compliance limits what you can say and where. That makes the channels you do use — and how you use them — matter more.

  • HIPAA-aware website design and patient portals
  • Local SEO for multi-location practices
  • Patient engagement and appointment automation
  • Reputation management and provider review strategies

Patient trust is earned through consistency and credibility, not impressions.

Monterey County, Santa Cruz County, SalinasLearn more
Construction & Trades — Machina industry expertise
Booked solid

Construction & Trades

Contractors, electricians, plumbers, pest control, landscaping. Service businesses that run on referrals and reputation, and need a pipeline that doesn't dry up.

  • Lead generation that fills your crew's calendar
  • AI text agents for instant customer response
  • Local SEO and Google Business Profile optimization
  • Review generation that builds neighborhood trust

101 Exterminators: $120K/year to $6.8M — a 5,567% increase.

View case study
Monterey, Santa Cruz, San Benito, Santa ClaraLearn more
Cannabis — Machina industry expertise
Navigate the rules, own the market

Cannabis

The largest and most regulated market in the country. Most marketing channels are restricted or closed entirely. Growth here requires a different playbook.

  • Compliant SEO and content that ranks without paid ads
  • Email and SMS marketing on cannabis-friendly platforms
  • Dispensary menu optimization and local visibility
  • Brand identity that stands out while staying compliant

Compliant channels, creative constraints, and a regulatory landscape that shifts quarterly.

Santa Cruz County, Monterey County, statewideLearn more
Retail & E-commerce — Machina industry expertise
Local roots, global reach

Retail & E-commerce

Local retailers competing at scale — balancing in-store experience with e-commerce reach across the Central Coast and beyond.

  • E-commerce platforms with local pickup and shipping
  • Omnichannel inventory and order management
  • Email and SMS marketing automation
  • Loyalty programs that reward community customers

Farm-to-table producers shipping nationwide. Surf shops selling globally. Local brands reaching new customers.

Pacific Grove, Carmel, Santa Cruz, downtown SalinasLearn more
Charities & Nonprofits — Machina industry expertise
More impact, same budget

Charities & Nonprofits

Limited budgets, high stakes. Nonprofits need marketing systems that perform at the same level as their for-profit counterparts.

  • Donor acquisition and retention campaigns
  • Grant and fundraising landing pages
  • Volunteer management and engagement platforms
  • Storytelling and impact reporting systems

Same strategic rigor. Same systems. Priced for organizations that measure success in impact, not margin.

Monterey, Santa Cruz, San Benito, and beyondLearn more

Coverage

Four counties, one partner

Local presence across four counties. National reach when the work calls for it.

Monterey County

Agriculture, wine, hospitality, healthcare, and home services

Monterey, Salinas, Carmel, Pacific Grove, Marina, Seaside

Santa Cruz County

Technology, retail, tourism, cannabis, and trades

Santa Cruz, Capitola, Aptos, Watsonville, Scotts Valley

San Benito County

Agriculture, construction, home services, and healthcare

Hollister, San Juan Bautista, Tres Pinos

Santa Clara County

Technology, SaaS, healthcare, professional services

San Jose, Gilroy, Morgan Hill, Los Gatos, Campbell

We also serve clients nationwide — particularly in SaaS and technology.

Proof

Numbers from the field

Every metric comes from a real engagement with a real business. No hypotheticals.

0%
Revenue growth
101 Exterminators
$0M
ARR generated
SaaS Platform GTM
0%
Churn reduction
Journey Optimization
0
Counties served
Central Coast