
Who we grow
Industries we grow
Machina is a growth marketing agency on California's Central Coast serving 19 industries — from agriculture, hospitality, and construction to AI, fintech, and health tech. We build the search presence, sites, and automation that turn attention into revenue. We took 101 Exterminators from one truck to 56x revenue growth.
What industry-specialized marketing produces
56x
Revenue growth
101 Exterminators
631%
YoY organic traffic
Salinas Valley Health
78%
Treatment conversion
Hormn
−40%
Acquisition cost
Hormn
Industries
Specialized systems, by vertical
Two arenas — the Central Coast businesses we grow at home, and the technology and growth companies we build for nationwide. Each page is built on that industry's real economics.
Central Coast & Local
Growth & Technology
How we measure
How we measure what we do
ONE
Audience & brand reach
We evaluate increased audience engagement and expanded brand reach — social engagement, website traffic, community growth, and brand resonance with target audiences.
TWO
Market differentiation
We track how well the business stands out in its market space — measuring competitive positioning and strengthening the unique position within the industry.
THREE
Revenue and market position
We track contributions to revenue generation and lead conversion — aligning project outcomes with broader business objectives over time.
FOUR
Custom KPIs per engagement
We define customized KPIs that align with client objectives. Data highlights tangible outcomes — not metrics chosen to make the agency look good.
Ready to grow?
Marketing that moves your numbers
Tell us your industry and your goal. We'll show you exactly what your business needs to grow — and what it doesn't.