Marketing that moves numbers.
Machina is a growth marketing agency headquartered in Hollister, California. We build the systems — SEO architectures, conversion-optimized websites, paid ad engines, email automation, and AI workflows — that compound into sustainable revenue growth for California businesses.
Proven results
We measure success in revenue, not rankings.
Who we are
A Central Coast agency with Bay Area-caliber execution.
We're based in Hollister, California — San Benito County's largest city, at the intersection of the Central Coast and Silicon Valley. That location shapes how we think about marketing: we know the agricultural economy, the tourism corridor, and the tech sector, because we operate in the middle of all three.
Most of our clients are in industries where digital marketing has historically been an afterthought — home services, agriculture, professional services, hospitality. We build the infrastructure that makes these businesses discoverable, credible, and scalable online.
Our most visible result: 101 Exterminators grew from $120,000 to $6.8 million in annual revenue through a combination of local SEO, Google Ads, and web development. That's not a vanity metric — that's a business that grew 56× in three years.
What we do
Five services. One goal: revenue.
How we work
Systems, not campaigns.
Data first
Every engagement starts with a diagnostic: what's ranking, what's converting, where revenue is actually coming from. We don't guess — we measure first, then build.
Systems thinking
We don't run one-off campaigns. We build compounding systems — SEO content architectures, automated email sequences, AI lead routing — that get stronger every month without proportional increases in effort.
Speed to value
Most agencies spend months on strategy. We move in two-week sprints. You see the first deliverables within days of starting. The strategy evolves based on what the data shows, not what a deck predicted.
Where we work
Based in Hollister. Serving all of California.
Our headquarters is in Hollister, CA — San Benito County. We work with clients across the Central Coast, the Bay Area, and the San Luis Obispo corridor. Remote-first operations mean geography doesn't limit who we serve, but our roots in the Central Coast mean we understand this market from the inside.
Next steps
Let's talk about your project
Tell us what you're working on. We'll tell you if we can help — and exactly what we'd do.