Machina
Your reputation, amplified

Construction & Trades

Contractors, plumbers, electricians, pest control operators, landscapers — the trades are the backbone of the Central Coast. Most of these businesses were built on handshakes and referrals. We help them scale without losing what made them trusted in the first place.

Discuss your project
01

The 101 Exterminators story

When we started working with 101 Exterminators, they were a single-truck operation doing about $120K a year in Monterey County. Today they operate across four counties and generate $6.8M in annual revenue — a 5,567% increase. We didn't do it with a flashy rebrand or viral social media. We built systems: an AI text agent that responds to leads in under 30 seconds, local SEO that dominates in 25+ cities, a review engine that generates trust, and a social strategy that built a community following 22x over.

02

Speed wins in home services

When a homeowner has a pest problem or a burst pipe, they're not browsing — they're calling the first business that responds. Our AI text agents qualify and book leads in under 30 seconds, 24 hours a day. That's not a future state; it's running today for our clients. The businesses that respond fastest win the job. We make sure that's you.

03

Local SEO that covers your service area

A general contractor in Hollister and a roofer in Santa Cruz have different service areas, different competitors, and different seasonal patterns. We build city-specific and service-specific landing pages that rank for the searches your customers are actually making. "Pest control Salinas," "electrician Pacific Grove," "plumber Watsonville" — each one is a page, optimized and tracked.

What we do

Capabilities for construction & trades

  • AI lead response agents
  • City-level local SEO
  • Google Business Profile management
  • Review generation and management
  • Service-area landing pages
  • Social media community building

Case Study

5,567%
revenue growth

101 Exterminators

Read the full story