Machina
Cupertino, California

Email marketing agency in Cupertino, CA

Consumer app email that drives engagement. We build retention campaigns, feature announcements, and lifecycle programs for Cupertino app companies—keeping users active and reducing churn.

The Challenge

Users download but don't stick around

Cupertino is consumer app territory. But most apps lose 77% of users within three days. Push notifications get ignored. And once the app leaves the home screen, users forget you exist.

Email reaches users when they're not in your app. It survives notification permissions. And it builds a relationship that transcends any single platform.

We build email programs that keep users engaged. Personalized content based on their activity. Win-back campaigns before they fully churn. And lifecycle programs that turn casual users into daily users.

What We Do

Email marketing for Cupertino apps

Engagement Campaigns

Keep users active with personalized content.

Retention Email

Win back users before they churn.

Lifecycle Programs

Guide users from signup to power user.

How We Can Help

Consumer app email

  • Build engagement campaigns that drive daily active users
  • Create win-back sequences for inactive users
  • Develop feature announcement campaigns
  • Set up personalized recommendation emails
  • Implement activity digest programs
  • Track retention impact from email campaigns

Proof

App results

45%
Day 7 retention
180%
Engagement up
35%
Win-back rate
3x
LTV improvement
Read the case study

FAQ

Email marketing questions for Cupertino

How does email work for consumer apps?

Email complements in-app and push messaging. We build lifecycle programs that re-engage lapsed users, announce features, and drive key actions when users aren't in the app.

What about users who ignore app notifications?

Email reaches users who've disabled push or uninstalled. We build win-back campaigns and weekly digests that bring users back to your app.

How do you handle iOS privacy restrictions?

We focus on first-party data from signups and in-app behavior. Email attribution works even when tracking is limited—you own the relationship.

Can email improve app retention?

Yes. We build re-engagement sequences triggered by inactivity. Users get personalized messages based on what they used to do—before they fully churn.

What email content works for consumer apps?

Feature announcements, personalized recommendations, and activity digests. Social proof and user-generated content. Value-focused messaging, not promotional spam.

How do you coordinate email with push?

We design unified messaging strategies across channels. Email for longer content and re-engagement. Push for real-time updates. Each channel plays its role.