Paid ads agency in Cupertino, CA
User acquisition for consumer apps. We manage paid media for Cupertino consumer tech companies—driving app installs, engagement, and retention in the heart of Apple country.
The Challenge
Consumer app advertising after ATT
Cupertino is where Apple sets the rules. ATT changed mobile advertising forever. Many consumer app companies are still figuring out how to acquire users efficiently in the new privacy landscape.
The old playbooks don't work. Pixel-based attribution is limited. Lookalike audiences are less accurate. And CPI has increased across platforms as targeting became less precise.
We've adapted to the new reality. First-party data strategies. SKAdNetwork optimization. Creative testing that makes up for targeting limitations. Consumer app advertising is harder now—but still works for companies that adapt.
What We Do
Paid advertising for Cupertino apps
App Install Campaigns
Drive downloads across Apple Search Ads, Google, and Meta.
Retention Optimization
Acquire users who engage and retain, not just install.
LTV-Based Bidding
Optimize for lifetime value, not just cost per install.
How We Can Help
Consumer app advertising
- Build Apple Search Ads campaigns for App Store visibility
- Create Google App Campaigns for Android and cross-platform
- Develop Meta campaigns optimized for app installs
- Set up retention tracking and cohort analysis
- Test and iterate ad creative for better performance
- Scale user acquisition while maintaining unit economics
Proof
App growth results
How We Work
Our app ads process
Discovery
We understand your app, analyze retention data, and identify the highest-value user segments to target.
Test
We test channels and creative. We find what drives quality installs—users who retain and engage.
Scale
We scale winning combinations while monitoring CPI, retention, and LTV. Weekly creative iteration keeps performance strong.
Related Services
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FAQ
Paid ads questions for Cupertino
How do you drive app installs for Cupertino companies?
We run Apple Search Ads, Google App Campaigns, and Meta app install ads. Attribution connects installs to in-app actions so you optimize for users who actually engage.
What ad spend works for consumer apps?
Consumer app companies typically invest $10,000-50,000/month in user acquisition. We start smaller to test creative and targeting, then scale what works while monitoring CPI and retention.
Can you target iOS users specifically?
Yes. Apple Search Ads reach users searching in the App Store. Device targeting on Meta and Google focuses on iOS. We optimize for the Apple ecosystem your users prefer.
How do you handle iOS privacy changes?
We've adapted to ATT and SKAdNetwork. We use first-party data, modeled conversions, and privacy-compliant attribution. It's different than before, but still effective.
What about user acquisition cost and retention?
We track CPI, Day 1/7/30 retention, and LTV. We optimize for users who stick around, not just installs. Quality user acquisition beats cheap installs that churn.
Do you create ad creative for apps?
Yes. We create and test ad creative—video, static, and playable ads. Creative testing is essential for consumer apps. We iterate based on performance data.