Machina
Mountain View, California

Email marketing agency in Mountain View, CA

Developer email for AI companies. We build newsletters, onboarding sequences, and community email for Mountain View tech companies—with the technical depth developers expect.

The Challenge

Developers are the hardest email audience

Mountain View is developer country. Your users and customers are technical people who filter aggressively, block trackers, and unsubscribe at the first whiff of marketing speak.

But developers do engage with email that helps them. Technical newsletters with real substance. Product updates with actual changelog details. Tutorials that teach something useful.

We build email programs that earn developer attention. Technical content that passes the BS test. Product communication that respects their time. And community email that makes them feel part of something.

What We Do

Email marketing for Mountain View AI

Developer Newsletters

Technical content that developers actually read.

Product Adoption

Onboarding and feature adoption sequences.

Community Email

Changelog, events, and community updates.

How We Can Help

Developer email marketing

  • Build developer newsletters with technical depth
  • Create AI product onboarding sequences
  • Develop changelog and product update programs
  • Set up developer community email campaigns
  • Drive trial signups and activation
  • Track developer engagement and adoption

Proof

Developer results

50%
Open rate
85%
Trial-to-paid
180%
Activation up
$2.5M
ARR influenced
Read the AI case study

FAQ

Email marketing questions for Mountain View

How do you build developer newsletters?

Developer newsletters need substance—tutorials, code examples, and technical deep dives. We create content calendars that balance education with product updates.

What email content works for AI companies?

Technical case studies, research highlights, and practical tutorials perform well. Developers want to see what's possible with your AI—not marketing claims.

How do you drive product adoption through email?

We build onboarding sequences tied to product usage. Feature announcements that show value. And re-engagement campaigns for users who've gone quiet.

Can email support developer relations?

Yes. We create email programs that complement DevRel—changelog updates, community highlights, and event invitations. Email extends your developer community.

How do you handle technical content creation?

We work with your engineering team to extract expertise. We handle the writing and formatting. They review for technical accuracy.

What about product launch emails for AI?

AI launches need to demonstrate capability without overpromising. We build sequences that show real use cases, highlight limitations honestly, and drive trial signups.