Machina
San Jose, California

Paid ads agency in San Jose, CA

Drive B2B pipeline and SaaS growth with paid advertising that targets the right buyers. We manage Google Ads, LinkedIn Ads, and paid media for San Jose tech companies—with a focus on CAC and pipeline, not vanity metrics.

The Challenge

B2B advertising in Silicon Valley is competitive

San Jose is the heart of Silicon Valley. Every tech company here is competing for the same enterprise buyers. LinkedIn CPMs are high. Google keywords are expensive. And most B2B ads generate leads that never convert to pipeline.

The problem isn't the platforms—it's the approach. Most agencies optimize for lead volume, not lead quality. They celebrate CPL without tracking CAC. And they can't tell you which campaigns actually generate revenue.

We build paid advertising systems that drive pipeline. Full-funnel tracking that connects ads to closed deals. Targeting that focuses on buyers, not browsers. And continuous optimization based on revenue data, not just click data.

What We Do

Paid advertising for San Jose tech

B2B Lead Generation

LinkedIn and Google Ads campaigns targeting enterprise buyers and decision-makers.

Pipeline Attribution

Track which ads generate pipeline and closed deals, not just leads.

CAC Optimization

Lower customer acquisition costs through continuous testing and optimization.

How We Can Help

B2B paid advertising

  • Build LinkedIn Ads campaigns targeting enterprise decision-makers
  • Create Google Ads campaigns capturing high-intent B2B searches
  • Set up conversion tracking that measures pipeline, not just leads
  • Develop ABM campaigns targeting specific enterprise accounts
  • Optimize landing pages for B2B lead generation
  • Scale campaigns while maintaining CAC targets

Proof

Ads that deliver pipeline

$2.5M
ARR generated
180%
Pipeline growth
45%
Lower CAC
85%
Trial-to-paid
Read the SaaS case study

How We Work

Our B2B paid ads process

01

Discovery

We analyze your ICP, competitive landscape, and current campaigns. We identify quick wins and build a 90-day roadmap.

02

Launch

We build campaigns, implement full-funnel tracking, create landing pages, and launch across platforms.

03

Optimize

Weekly optimization based on pipeline data. Monthly reporting shows CAC, pipeline, and revenue attribution.

FAQ

Paid ads questions for San Jose

How much should a San Jose tech company spend on ads?

B2B SaaS companies typically start with $5,000-15,000/month in ad spend. Enterprise software companies often invest $20,000+ monthly. We scale based on CAC targets and pipeline goals.

What ad platforms work best for B2B in San Jose?

LinkedIn Ads excel for enterprise targeting. Google Search captures high-intent searches. Display retargeting keeps your brand visible during long sales cycles. We often run multi-platform strategies.

How do you measure B2B ad success?

We track MQLs, SQLs, pipeline value, and CAC—not just clicks. We integrate with your CRM to measure which campaigns generate closed deals, not just form fills.

Can paid ads work for enterprise sales cycles?

Yes. We build multi-touch attribution systems for long sales cycles. Account-based advertising targets specific companies. Remarketing stays visible throughout the buying journey.

Do you handle LinkedIn Ads for San Jose companies?

Yes. LinkedIn is essential for B2B. We manage company targeting, job title targeting, and ABM campaigns. Our clients typically see 40-60% lower CPL than running in-house.

How quickly will we see results from paid ads?

Traffic starts immediately. B2B lead flow typically stabilizes in 30-60 days. Full funnel optimization takes 90 days as we gather conversion data and optimize for actual pipeline.