Machina
Listings to pipeline

Real Estate

Real estate is a relationship business that increasingly starts online. The agents, brokers, developers, and proptech platforms that win are the ones who show up first, earn trust fast, and stay top-of-mind through long buying cycles.

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01

Lead generation that converts

Real estate leads are worthless if they don't answer the phone. We build the lead generation systems — paid search, social, and content — paired with the speed-to-lead automation that contacts every inbound within 60 seconds. Most teams take 48 hours. That gap is where deals are lost.

02

Personal brand for agents and brokers

In real estate, people hire people. The agent's personal brand — on LinkedIn, Instagram, in their content — is often more important than the brokerage's brand. We build the personal brand content strategy and execution that turns agents into recognizable authorities in their market.

03

Developer marketing for new construction

New development marketing requires a different motion — longer sales cycles, different buyer psychology, and the challenge of selling something that doesn't exist yet. We build the pre-launch content, waitlist strategy, and paid campaigns that drive reservations before ground breaks.

What we do

Capabilities for real estate

  • Lead generation and capture
  • Speed-to-lead automation
  • Agent personal branding
  • Listing and development campaigns
  • Real estate SEO
  • CRM and follow-up sequences

Areas Served

United States, Remote

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