Web Development
Built to load.Built to convert.
We build in Next.js, not page builders — sites that pass Core Web Vitals, get found in search, and turn visitors into customers. Fast where it counts, and yours to grow.
Start your project
We respond within 1 business day.
Talk to us
Tell us what you have now and what it needs to do. We come back with scope, a realistic timeline, and what it costs — before anyone signs anything.
- A straight answer on scope and timeline
- Based in Hollister, CA — not a remote agency
- No contract to get a quote
The problem
Why most business sites underperform
A slow, template-built site quietly costs you rankings and revenue every day. The design is rarely the issue — the engineering underneath it is.
Slow under the weight of its own plugins
A page builder stacked with plugins ships megabytes of unused JavaScript and CSS. Mobile pages crawl, Core Web Vitals fail, and Google quietly ranks the faster competitor above you. A one-second delay can cut conversions by up to twenty percent.
Pretty, but nobody knows what to do
A beautiful homepage with no clear next step is decoration, not a sales tool. When the path to a call, form, or checkout is buried, visitors bounce — and the traffic you paid for leaks straight out the bottom.
Locked into a rebuild every two years
Sites bolted together from themes and drag-and-drop tools become impossible to extend. You cannot add a page type, edit copy without the agency, or grow past a few dozen pages — so you scrap it and start over on the same treadmill.
The system
Web development, engineered
Three commitments we design and build against from day one — not features we bolt on after launch when the numbers disappoint.
Performance is a budget, not a hope
We set Core Web Vitals targets before writing code — LCP under 2.5s, INP under 200ms, CLS under 0.1 — and hold every build to them. Server-rendered Next.js, optimized images, and shipped-only JavaScript keep pages green on real phones.
Every page has a job
We map each page to a conversion goal before design starts — a booked call, a submitted form, a completed checkout. Layout, copy hierarchy, and calls to action are engineered around that outcome, then measured against it.
Built to be found
Server rendering, clean semantic markup, schema, and fast load times mean Google and AI answer engines can crawl and understand every page. The site is a ranking asset on day one — not something SEO has to fight later.
What's included
What a Machina build includes
Six pieces that ship as one system — a site that is fast, editable, and engineered to earn its place in the budget.
Custom Next.js build
A site built from components in Next.js and React — server-rendered, statically generated where it helps, and free of the plugin bloat that drags page builders down.
Core Web Vitals performance
Image optimization, code splitting, font strategy, and lazy loading tuned until LCP, INP, and CLS all sit in the green — verified on throttled mobile, not a fast office connection.
Conversion-focused UX
Clear paths to action, friction-free forms, and CTA placement designed around how visitors actually move through the page — so more of your traffic turns into leads and sales.
Mobile-first, responsive
Designed for the phone first, because that is where most of your traffic lives — then scaled up to tablet and desktop so it feels right on every screen.
Headless CMS you can edit
A Payload-powered CMS so your team updates copy, images, blog posts, and pages without emailing us or touching code — fast rendering, easy editing, no tradeoff.
Accessibility & SEO foundation
WCAG-minded markup, structured data, semantic HTML, and clean site architecture built in — the technical groundwork that helps you rank and stay usable for everyone.
Results
What this looks like in practice
Three builds, three industries — the same engineering discipline behind each. Read the full stories.
How we work
Four steps, in sequence
We architect before we design and measure performance before we launch — so nothing that ships is a surprise.
Discovery & architecture
We start with your goals, your customers, and the actions that make you money — then map the sitemap, page types, and conversion paths. You approve the structure before a single screen is designed.
Design & build
We design the interface and build it as a reusable component system in Next.js, wired to a Payload CMS. Every page is assembled from parts you can reorder and extend later — no throwaway one-offs.
Performance & QA
We test against the Core Web Vitals budget on throttled mobile, check accessibility and structured data, and QA across browsers and devices. Nothing launches until LCP, INP, and CLS are all in the green.
Launch & iterate
We ship, connect analytics and conversion tracking, and watch how real visitors behave — then iterate on the pages that matter with a roadmap, so the site keeps improving instead of aging out.
How we compare
A Machina build vs. a typical web agency
Most of these gaps do not show up in the mockup. They show up six months later in your load times, your edit requests, and your conversion rate.
| Typical web agency | Machina |
|---|---|
| Built on WordPress plus a stack of plugins that slow every page | Built in Next.js — server-rendered, no plugin bloat, 90+ Lighthouse |
| Performance checked after launch, if at all | Core Web Vitals budgets set before a line of code — LCP, INP, and CLS in the green |
| A pretty homepage with no clear path to action | Every page mapped to a conversion goal, with CTAs designed around it |
| You email the agency for every copy change | A headless CMS your team edits without touching code |
| Mobile treated as a shrink-to-fit afterthought | Mobile-first build, because most of your traffic is on a phone |
| Accessibility and schema skipped to save time | WCAG-minded markup and structured data built in for SEO and AI search |
| A finished site handed over and forgotten | Analytics, iteration, and a roadmap after launch — the site keeps improving |
Pair with
A great site is the start, not the finish
The build gives you a fast, convertible foundation. These services turn it into traffic and revenue — and here's who we build for.
Keep reading
Go deeper
Service area
Web Development services by city
Each city page is built for that specific market — not a generic template with the city name swapped in.
Local specialists
Web Development, written for one city at a time
Every page below is written for a specific city’s economy — not a template with a place name swapped in.
Ready to build
A site that earns its place in the budget
Start with a free performance snapshot. We'll show you where your current site is losing speed and conversions — and exactly what we'd build to fix it. No obligation.