The MachineBehind YourConversions.
The Web Development Agency for Growing Businesses
We build in Next.js, not page builders: sites that pass Core Web Vitals, get found in search, and turn visitors into customers. Design, development, and launch, handled by one team.
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Let's start the build
No long-term contracts. Free audit to start.
Measured, not claimed
Your website gets
two and a half
seconds.
That is not our opinion, it is where Google draws the line — measured on real visits, on real phones. Past it you are the slow result, and on mobile that is where most of your traffic already is.
Core Web Vitals
this page · your device · right now
LCP
INP
CLS
Read live from your browser’s Performance API. These are the three numbers Google grades every site on the web against — and the three every build we ship has to clear before it launches.
The evidence
You don’t have to take our word for it
None of these are our numbers. They are five companies who made their own sites faster, measured what happened to their own revenue, and published it. We are not asking you to believe an agency — we are pointing at the paper trail.
- LCPVodafoneMade the main content draw 31% soonerweb.dev · 2021+8%sales
- LCPDeloitte & GoogleCut load time by one tenth of a secondMilliseconds Make Millions · 2020+8.4%retail conversions
- All threeRakuten 24Brought every Core Web Vital into the greenweb.dev · 2021+53.4%revenue per visitor
- CLSFarfetchStopped the layout moving, 0.01 at a timeweb.dev · 2022−3.1%exit rate, per 0.01
- INPredBusMade the page answer a tap fasterweb.dev · 2024+7%ticket sales
The lever is always the same three numbers. What follows is one of ours, audited on a page you can open right now.
One page, audited
This is what an ordinary page off the system scores
Not the homepage, polished for a pitch. One of the three hundred pages this architecture generates, picked because there is nothing special about it. The audit is below and so is the URL — run it yourself.
PageSpeed Insights
Desktop
- Server response10ms
- First Contentful Paint0.6s
- Largest Contentful Paint0.8s
- Speed Index0.7s
- Cumulative Layout Shift0.00
Lighthouse 13.4.1 · Desktop · 31 July 2026
One component system
300+ service, pest and location pages assembled from the same parts — not 300 hand-built pages.
Server-rendered
Every page arrives as HTML. Googlebot and the answer engines read it without running a line of JavaScript.
Estimate form above the fold
The conversion path is in the first screen on a phone, not three scrolls down behind a hamburger.
Design, as a system
Forty screens, one set of decisions
A design system is not a style guide nobody opens. It is a small number of choices, made once, that every screen after it inherits. Change one below and watch the whole panel move — that is what your team gets instead of a folder of one-off layouts.
Corner radius
Accent
Type scale
Three settings. Every corner, every accent and every size in the panel is derived from them — which is why a system stays consistent when it grows past the pages you designed by hand.
Two we built. One is a product screen carrying live commerce data, one is a marketing homepage. Same discipline underneath both.
Dense data, still readable
Numbers, charts and controls on one screen without it turning into a dashboard nobody opens.
One idea per screen
A heading, a sentence, and one thing to do — repeated down the page in the order a buyer asks for it.
Every screen it will ever be on
Drag the edge. It’s one page.
A lot of “responsive” sites are two designs and a switch. This is one component tree with rules about space — nothing swaps out, nothing is a second screenshot. Pull the handle and watch it think.
At 1280px
Desktop
- Three columns
- Full navigation
- Measure capped so lines stay readable
The handover
You own it the day we finish
The uncomfortable question about agencies is what happens when you leave. Here is the answer in advance, itemised — because a site you cannot take with you was never really an asset.
Yours, permanently
Handed over at launch, in your accounts, with no conditions attached.
- 01The codeA Git repository in your organisation, with the full history.
- 02The contentA Payload CMS your team edits — copy, images, pages, posts.
- 03The domain and DNSRegistered to you. We never hold the keys to your name.
- 04The analyticsYour GA4 property, your conversion events, your data.
Ours, only while you want it
Both optional. Neither is a lever, and neither can be used as one.
- 05The hostingOurs or yours — the build is a standard Next.js app and runs anywhere.
- 06The maintenanceOptional. The site does not stop working the month you stop.
The problem
Why most business sites underperform
A slow, template-built site quietly costs you rankings and revenue every day. The design is rarely the issue — the engineering underneath it is.
Slow under the weight of its own plugins
A page builder stacked with plugins ships megabytes of unused JavaScript and CSS. Mobile pages crawl, Core Web Vitals fail, and Google quietly ranks the faster competitor above you. A one-second delay can cut conversions by up to twenty percent.
Pretty, but nobody knows what to do
A beautiful homepage with no clear next step is decoration, not a sales tool. When the path to a call, form, or checkout is buried, visitors bounce — and the traffic you paid for leaks straight out the bottom.
Locked into a rebuild every two years
Sites bolted together from themes and drag-and-drop tools become impossible to extend. You cannot add a page type, edit copy without the agency, or grow past a few dozen pages — so you scrap it and start over on the same treadmill.
The system
Web development, engineered
Three commitments we design and build against from day one — not features we bolt on after launch when the numbers disappoint.
Performance is a budget, not a hope
We set Core Web Vitals targets before writing code — LCP under 2.5s, INP under 200ms, CLS under 0.1 — and hold every build to them. Server-rendered Next.js, optimized images, and shipped-only JavaScript keep pages green on real phones.
Every page has a job
We map each page to a conversion goal before design starts — a booked call, a submitted form, a completed checkout. Layout, copy hierarchy, and calls to action are engineered around that outcome, then measured against it.
Built to be found
Server rendering, clean semantic markup, schema, and fast load times mean Google and AI answer engines can crawl and understand every page. The site is a ranking asset on day one — not something SEO has to fight later.
What's included
What a Machina build includes
Six pieces that ship as one system — a site that is fast, editable, and engineered to earn its place in the budget.
Custom Next.js build
A site built from components in Next.js and React — server-rendered, statically generated where it helps, and free of the plugin bloat that drags page builders down.
Core Web Vitals performance
Image optimization, code splitting, font strategy, and lazy loading tuned until LCP, INP, and CLS all sit in the green — verified on throttled mobile, not a fast office connection.
Conversion-focused UX
Clear paths to action, friction-free forms, and CTA placement designed around how visitors actually move through the page — so more of your traffic turns into leads and sales.
Mobile-first, responsive
Designed for the phone first, because that is where most of your traffic lives — then scaled up to tablet and desktop so it feels right on every screen.
Headless CMS you can edit
A Payload-powered CMS so your team updates copy, images, blog posts, and pages without emailing us or touching code — fast rendering, easy editing, no tradeoff.
Accessibility & SEO foundation
WCAG-minded markup, structured data, semantic HTML, and clean site architecture built in — the technical groundwork that helps you rank and stay usable for everyone.
Results
What this looks like in practice
Three builds, three industries — the same engineering discipline behind each. Read the full stories.
How we work
Four steps, in sequence
We architect before we design and measure performance before we launch — so nothing that ships is a surprise.
Discovery & architecture
We start with your goals, your customers, and the actions that make you money — then map the sitemap, page types, and conversion paths. You approve the structure before a single screen is designed.
Design & build
We design the interface and build it as a reusable component system in Next.js, wired to a Payload CMS. Every page is assembled from parts you can reorder and extend later — no throwaway one-offs.
Performance & QA
We test against the Core Web Vitals budget on throttled mobile, check accessibility and structured data, and QA across browsers and devices. Nothing launches until LCP, INP, and CLS are all in the green.
Launch & iterate
We ship, connect analytics and conversion tracking, and watch how real visitors behave — then iterate on the pages that matter with a roadmap, so the site keeps improving instead of aging out.
How we compare
A Machina build vs. a typical web agency
Most of these gaps do not show up in the mockup. They show up six months later in your load times, your edit requests, and your conversion rate.
| Typical web agency | Machina |
|---|---|
| Built on WordPress plus a stack of plugins that slow every page | Built in Next.js — server-rendered, no plugin bloat, 90+ Lighthouse |
| Performance checked after launch, if at all | Core Web Vitals budgets set before a line of code — LCP, INP, and CLS in the green |
| A pretty homepage with no clear path to action | Every page mapped to a conversion goal, with CTAs designed around it |
| You email the agency for every copy change | A headless CMS your team edits without touching code |
| Mobile treated as a shrink-to-fit afterthought | Mobile-first build, because most of your traffic is on a phone |
| Accessibility and schema skipped to save time | WCAG-minded markup and structured data built in for SEO and AI search |
| A finished site handed over and forgotten | Analytics, iteration, and a roadmap after launch — the site keeps improving |
Pair with
A great site is the start, not the finish
The build gives you a fast, convertible foundation. These services turn it into traffic and revenue — and here's who we build for.
Keep reading
Go deeper
Service area
Web Development services by city
Each city page is built for that specific market — not a generic template with the city name swapped in.
Local specialists
Web Development, written for one city at a time
Every page below is written for a specific city’s economy — not a template with a place name swapped in.
Ready to build
A site that earns its place in the budget
Start with a free performance snapshot. We'll show you where your current site is losing speed and conversions — and exactly what we'd build to fix it. No obligation.