Email Marketing & Automation
Email Marketing & Automation for California Businesses
45% churn reduction. Automated sequences that run while you sleep. The highest-ROI marketing channel — most businesses don't use it right.
Proof
Email that delivers
A SaaS client was losing customers at an unsustainable rate. We built a behavioral email system — onboarding sequences, usage nudges, at-risk interventions — and reduced churn by 45%. The same customers, kept longer, compound into dramatically different revenue outcomes.
Read the customer journey case studyWe cut manual follow-up work by 70% for a service business through automated speed-to-lead sequences. Every new inquiry gets an immediate, personalized response — without anyone lifting a finger. The team now focuses on closing, not chasing.
Get a free email auditThe Real Opportunity
Newsletters vs. automations
Most businesses treat email as a broadcast channel. They write a newsletter, send it to their list, and wonder why the ROI is mediocre. That's not email marketing — that's just sending emails.
Real email marketing is behavioral. It triggers based on what someone does — or doesn't do. A prospect downloads a guide, they enter a nurture sequence. A customer goes silent for 30 days, they get a re-engagement email. A cart gets abandoned, recovery emails fire automatically. The system works 24/7 without your team touching it.
That's what Machina builds. Not newsletters (though we do those too). Automated systems that turn your list into a revenue engine — and keep it running indefinitely.
What We Build
Six email systems that drive revenue
Every type of email has a job. We build each one to do its job well — then connect them into a system that works across the full customer lifecycle.
Welcome sequences
Your first impression on new leads and customers. Automated, personalized, and designed to get them to their first win fast.
Lead nurture drips
Move prospects through the funnel with educational content, case studies, and timely offers — without manual follow-up.
Re-engagement sequences
Win back dormant contacts before they unsubscribe. Timed behavioral triggers that activate when engagement drops.
Post-purchase flows
Drive repeat orders and generate reviews. The sale isn't the end — it's the start of the retention loop.
Abandoned cart recovery
Recover revenue from shoppers who didn't finish checkout. The highest-converting automation in e-commerce.
Win-back campaigns
Re-activate churned customers with targeted offers. We reduced churn 45% for a SaaS client through behavioral email — the same system applies to any subscription or repeat-purchase business.
Platforms
The right tool for your business
We don't push one platform. We match the tool to the job — and then we build it.
Klaviyo
E-commerceBest-in-class for behavioral triggers, product feeds, and revenue attribution. If you sell products online, this is your platform.
ActiveCampaign
B2B / SaaSSophisticated CRM + email automation for complex nurture sequences, lead scoring, and sales pipeline integration.
Mailchimp
Small businessSimple, reliable, and affordable for businesses that need newsletters and basic automation without enterprise complexity.
Already on a platform?
We can work in your existing environment — Klaviyo, ActiveCampaign, Mailchimp, HubSpot, or others. We audit what you have, fix what's broken, and build what's missing. No platform migration required.
How We Work
Our email process
Audit
We review your current email setup, list health, deliverability, and what's working. Most businesses have more value in their list than they realize.
Strategy
We map the customer journey — from first touch to loyal customer — and identify every place email should be working for you.
Build
We write the copy, design the templates, build the automation logic, and connect your platform to your CRM and e-commerce stack.
Test
We QA every email across devices and email clients, test every automation trigger, and verify tracking before anything goes live.
Launch
We launch with close monitoring — deliverability, open rates, clicks — and make same-day adjustments if anything underperforms.
Optimize
Monthly reporting and ongoing optimization. We A/B test subject lines, timing, and offers. Performance compounds over time.
What's Included
Every retainer includes
- Email strategy and customer journey mapping
- Copywriting for every email — written to sound like your brand
- Email design and mobile-responsive template build
- Automation setup and trigger configuration
- Platform integration (CRM, e-commerce, booking systems)
- Monthly reporting with revenue attribution
- Ongoing A/B testing and optimization
Investment
Pricing
Email marketing retainers start at $1,500/month. That includes strategy, copy, design, build, and monthly reporting.
One-time automation builds (setup and launch, no ongoing management) are priced per project, typically $3,000–$8,000 depending on scope. Get a free audit to see what your list could be doing.
Get a free email auditService Area
Email marketing across California
Headquartered in Hollister, CA. We serve businesses across the Central Coast, Silicon Valley, and greater California — fully remote.
FAQ
Email marketing questions
What email platform does Machina use?
It depends on your business. We use Klaviyo for e-commerce clients — it's the best platform for behavioral triggers, product feeds, and revenue attribution. ActiveCampaign for B2B companies with complex nurture sequences. Mailchimp for small businesses that need simplicity. We recommend the right tool for your situation, not the one we get commission on.
How quickly can you launch email campaigns?
A simple welcome sequence or newsletter can go live in 1–2 weeks. A full behavioral automation stack — welcome, nurture, post-purchase, re-engagement — typically takes 3–5 weeks. We audit first, build second, and never skip the strategy phase.
What's the average ROI on email marketing?
Industry averages cite $36–$42 for every $1 spent on email. That's the highest ROI of any marketing channel. The caveat: that requires good automation, not just blasting newsletters. Our work for a SaaS client reduced churn by 45% through behavioral email sequences — the math compounds when retention improves.
How do you grow an email list?
Through email capture on your website (lead magnets, exit intent, inline forms), paid traffic to lead-gen landing pages, post-purchase opt-ins for e-commerce, and gated content that delivers real value. We don't buy lists. We build audiences that actually want your emails.
What's the difference between a newsletter and an automation?
A newsletter is a broadcast — you write it, send it to everyone, and hope for the best. An automation is a system: triggered by behavior (someone signs up, buys, goes quiet), timed intelligently, and personalized to where that person is in their journey. Most businesses rely on newsletters. Machina builds automations — that's where the ROI is.
Do you write the email copy?
Yes. Every engagement includes strategy, copywriting, design, and build. We don't hand you a template and leave. We write email copy that sounds like your brand, not like a generic marketing agency. You review and approve everything before it goes live.
How do you measure email performance?
Open rate and click rate are table stakes. We track what matters: revenue per email, conversion rate, list growth rate, unsubscribe rate, and — most importantly — impact on customer lifetime value and churn. We build dashboards so you can see the numbers without asking us every time.
What industries do you work with for email?
E-commerce (Klaviyo behavioral flows), SaaS and subscription businesses (onboarding, retention, churn prevention), local service businesses (lead nurture, seasonal campaigns), professional services (B2B nurturing and referral programs). If you have a customer list and a product, email can work for you.
Your list is an underused asset
Most businesses have hundreds or thousands of contacts sitting idle. We can show you what they're worth — and build the system to activate them.
Get a free email audit