Machina

Nineteen industries

One growth engine.

Design, advertising, development, and marketing built for the sectors driving what comes next — AI, fintech, health tech, and beyond.

All industries

Machina — Marketing that moves numbers.

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Get customersfrom Google& ChatGPT

The SEO Agency for Service Businesses

We write, optimize, and publish SEO content proven to rank on Google and ChatGPT, all while you sleep. Built for service businesses that depend on search visibility. Most clients see the first results in 60–90 days.

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Let's put search to work

No long-term contracts. Free audit to start.

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What actually happens

Machina finds the exact keywords that bring you buyers. Then we write and publish the pages that answer them. Those pages show up on Google and ChatGPT, growing your traffic.

The proof

They get clicks. You?

Every visitor here came from a page built for the search that brought them. No ad spend, no skills needed on your side — you approve the plan, we do the work.

Monthly organic visits

163,800

Keywords ranked

19,200

YoY traffic growth

+631%

AI Overview positions

1,340

Organic visitsKeywords ranked
164k109k55k0
Machina starts
19.2k12.8k6.4k0
FebMarAprMayJunJulAugSepOctNov
Salinas Valley HealthRead the case study

22,400 → 163,800 monthly organic visits in nine months, and a new channel in AI answers.

Getting started

Three steps, and two of them are ours

You give us a URL and approve a plan. Everything after that is work we do and you read about.

1

Give us your URL

We crawl the site the way Googlebot does and come back with what is blocking it — free, no signup.

2

We build the architecture

Every page your market actually searches for, written for your market. Never a template with the city swapped in.

3

Publish, then compound

Pages ship every month, rankings build on each other, and one report ties the traffic to revenue.

Start with the free auditNo signup. Runs on any URL, including your competitors’.

Finds the searches that buy

We go after terms with intent and a gap we can actually win, not the ones with the biggest volume and forty entrenched competitors.

Writes the way your business talks

Your site, your reviews and your market get read before a word is written. It reads like you because it is about you.

Built for every place people search

Schema, entity markup and answer-first structure — so one page earns the blue link on Google and the citation in ChatGPT, Claude, Perplexity and Gemini.

Editorial control

Publish with confidence

Set the architecture once. We research, write, optimize and schedule — and you keep the last word on every page that carries your name.

  • You see every page before it goes live — and can change any of it.
  • Every draft clears the same gates: crawlable, schema-valid, no duplicate titles.
  • Written against your market and your reviews, not a national template.

What it looks like

Content that ranks on Google & ChatGPT

Real pages from real client architectures, and the searches that bring people to them.

Search: pest control salinas ca
101

101 Exterminators

101exterminators.com › locations › salinas

Page 1

Salinas, CA Pest Control & Exterminator | 101 Exterminators

Local pest and termite control in Salinas, CA. Argentine ants, termites, roof rats, and more. Based in Salinas since 2005. CA licensed and insured.

Search: bed bug exterminator central california
101

101 Exterminators

101exterminators.com › pests › bed-bugs

Page 1

Bed Bug Exterminator | How to Identify & Get Rid of Bed Bugs

How to identify bed bugs in Central California. Signs of infestation, health effects, and professional treatment options.

Search: yellow jacket season santa cruz county
101

101 Exterminators

101exterminators.com › articles › wasp-yellow-jacket-season

Page 1

Wasp & Yellow Jacket Season Santa Cruz County

Yellow jacket season in Santa Cruz County peaks August–October. Learn why the redwood and creek geography intensifies wasp pressure, which species are present, and when DIY removal becomes dangerous.

Search: pest control hollister ca
101

101 Exterminators

101exterminators.com › locations › hollister

Page 1

Hollister, CA Pest Control & Exterminator | 101 Exterminators

Licensed pest control in Hollister, CA. Subterranean termite swarms, gophers, rodents, Argentine ants. San Benito County’s largest city.

Search: rodent exterminator monterey county
101

101 Exterminators

101exterminators.com › pests › rodents

Page 1

Rodent Exterminator | How to Identify & Get Rid of Rodents

Identify roof rats, Norway rats, and house mice in Central California. Signs, health risks, and when to call pest control.

Search: free seo audit tool
M

Machina

wearemachina.com › lumina

Page 1

Free SEO Report — Lighthouse, Core Web Vitals & AI Visibility

Run a full technical audit on any URL. Core Web Vitals, an AI Visibility Score, competitor comparison, and the code to fix what it finds. No signup.

The agency

The SEO and AI search agency for businesses that want to rank and win.

We run technical foundations, content built for real search intent, and AI-search optimization as one system. It earns qualified traffic and revenue, not a screenshot of a ranking. Whether you are launching, moving into a new market, or scaling fast, the work compounds.

Let’s put search to work.

You don’t need more traffic.
You need smarter search.

Three ribbons of coloured glass twisting together into a single line

Search ROI

Organic traffic you cannot tie to leads and revenue is a vanity metric. We connect Search Console, rank tracking, and GA4 conversions into one picture, so you see which keywords bring which leads and what those leads close.

A cluster of frosted green glass spheres resting on a pale ledge

AI search, covered

Buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews long before they reach a results page. Schema, entity markup, and answer-first content get you cited inside those answers rather than listed under them.

A row of green glass panels standing upright and receding into the distance

A foundation that holds

Crawl issues, duplicate content, and Core Web Vitals failures stop Google from indexing new work, and more pages make it worse. We audit and fix the technical foundation before a word of content ships.

A folded ribbon of deep green glass curving across a pale background

An embedded search team

Research, strategy, writing, publishing, and reporting run end to end, on our side of the line. Quality content scales without eating your own team’s week.

Results

Our SEO &
AI search
results

Three engagements, three industries, and the same system running underneath each one. Every figure below is published in the case study it links to, so you can open all three and check the arithmetic yourself.

These are what three engagements produced, and each card links to the study that publishes its figures. Results differ by market, so treat none of it as a forecast of what yours will do.

The team

Your end-to-end
SEO & AI search team

01: Technical SEO

We crawl the site the way Googlebot does before anyone writes a word. Core Web Vitals, canonical URLs, schema gaps, and site architecture get fixed first. Adding pages to a broken foundation only multiplies the problem.

02: Content architecture

We map every page the site needs, from service pages to location pages to the combinations of the two. Each one is aimed at a real search intent and written on its own terms. None of them is a template with a word swapped out.

03: Local SEO

Your Google Business Profile, your citations, and your reviews decide who shows up in the local pack. We keep the profile current, build the citations your industry rewards, and target the searches that arrive with a place attached. For a business with a defined service area, this layer carries the most weight.

04: AI search optimization

Generative and answer engine optimization (GEO and AEO) aims the same craft at a newer surface. We write answer-first content, then mark it up with schema and entity data, including the sameAs links that tell a machine which business you are. That is what earns a citation in Google AI Overviews, ChatGPT, Perplexity, and Gemini.

05: Authority & digital PR

Links still count, and where they come from decides how much. We earn them from publications Google already trusts in your field, with work those editors have a reason to cite. No link farms, no private blog networks.

06: Measurement & attribution

Search Console, rank tracking, and GA4 conversions belong in one picture. We connect them so you can see which queries bring leads and what those leads are worth. Impressions and average position are inputs, not the report.

Expert insights

Expert insights for winning search

01

Own your niche, then expand

Cover one subject completely before you chase the next one. Search engines call that topical authority, and answer engines reward it the same way: a site that covers a subject end to end gets read as the source on it. Depth wins rankings that sprawl cannot.

02

Business strategy before search strategy

Start from the searches that make you money, not the ones with the most volume. Rankings that do not map to how you win customers are decoration. We pick terms by search intent first and volume second, so the traffic that arrives is already close to buying.

03

Consistency beats intensity

A steady cadence of pages that answer real questions compounds. Search engines learn what a site covers from what it publishes over months, and a burst of content followed by silence resets that clock. The programs that win are the ones still running after the competition has stopped.

04

Publish what others won't

Answer the questions competitors dodge: price, timelines, what goes wrong. Those pages get read and cited, because nobody else wrote them. The same nerve applies to AI search, where most businesses are still waiting for proof and the ones publishing now are the sources answer engines quote.

Measurement

How we prove the work is working

Five things get reported on every engagement, in the same shape every month, whatever the channel mix.

One

Revenue, sourced end to end

  • Every lead tagged to the channel that made it
  • One revenue number both sides agree on

Two

Search visibility and demand captured

  • Rankings and impressions for terms that convert
  • Share of the questions buyers ask an answer engine

Three

Lead quality before lead volume

  • Close rate by channel and by campaign
  • Cost per qualified lead, not per form fill

Four

The numbers your business runs on

  • Metrics chosen with you in the first week
  • A dashboard you can open without us

Five

Reporting on a fixed cadence

  • A monthly report written in plain English
  • Every change logged with a date and a reason

Service area

SEO services by city

Each city page is built for that specific market — not a generic template with the city name swapped in.

Local specialists

SEO, written for one city at a time

Every page below is written for a specific city’s economy — not a template with a place name swapped in.

Ready to start

Ready to become visible on Google?

Start with a free audit. We'll review your site, surface the biggest ranking opportunities, and show you exactly what we'd build. No obligation.

No long-term contracts Free audit to start Results in 60–90 days