Machina

06 — Social Media

Build an audience. Build a pipeline.

Organic social media that does more than get likes. LinkedIn and Meta content strategy, community management, and creative development — tied to business outcomes, not follower counts.

Capabilities

LinkedIn

  • Company page management
  • Organic content strategy
  • Thought leadership posts
  • Founder & executive ghostwriting
  • LinkedIn newsletter
  • Community engagement

Meta (Facebook & Instagram)

  • Profile and page management
  • Feed content strategy
  • Reels and short-form video
  • Stories strategy
  • Audience growth
  • Comment and DM management

Management

  • Content calendar planning
  • Multi-platform scheduling
  • Community management
  • Social listening
  • Competitor monitoring
  • Monthly performance reporting

Creative

  • Graphic design for social
  • Short-form video production
  • Copywriting and captions
  • Brand voice consistency
  • Campaign content series
  • UGC strategy

How we work

01

Audit

Review existing accounts, content performance, audience quality, and competitor positioning. We find what's worth keeping and what needs to change.

02

Strategy

Platform selection, content pillars, posting cadence, and audience targeting. Built around business goals — not vanity metrics.

03

Content Creation

Monthly content batch created and approved before scheduling. Copy, graphics, and video that sounds like the brand — not a social media template.

04

Publish & Engage

Content published on schedule. Comments, DMs, and community interactions managed. Organic reach amplified through active engagement.

05

Report & Refine

Monthly reporting on reach, engagement, follower growth, and link-in-bio traffic. Strategy refined monthly based on what the data shows.

Ready to build a real social presence?

We start with an audit of your current accounts and a strategy proposal. No retainer until you've seen the plan.

Get the proposal