Machina
Shelf to screen and back

Consumer Goods

Consumer goods companies need to win on the shelf and in the feed. The brand has to work in physical retail, on Amazon, on DTC, and across paid social — simultaneously and consistently.

Discuss your project
01

Omnichannel brand consistency

The CPG brands that win maintain a consistent visual and verbal identity across every channel — the package, the retailer page, the Amazon listing, the Instagram ad, and the email. We build the brand system and the execution infrastructure to keep it consistent at scale.

02

DTC and e-commerce growth

Direct-to-consumer revenue is the highest-margin channel for most CPG brands. We build the Shopify or custom e-commerce experience, the paid acquisition campaigns, and the email programs that grow DTC revenue without cannibalizing retail.

03

Retail marketing and trade support

Getting on shelf is one challenge. Staying on shelf requires velocity — which requires in-store marketing, retail media, and consumer promotions that drive turns. We build the retail marketing programs that protect and grow distribution.

What we do

Capabilities for consumer goods

  • CPG brand strategy
  • DTC e-commerce and Shopify
  • Amazon marketing
  • Retail and trade marketing
  • Paid social for CPG
  • Email and loyalty programs

Areas Served

United States, Remote

Let's discuss your project