Machina
Wellness brands that earn trust

Consumer Health

Consumer health brands earn trust before they earn sales. The brand identity, the content strategy, and the paid campaigns need to communicate credibility and care — not just features and benefits.

Discuss your project
01

Building trust in a skeptical category

Consumers have been burned by health product claims that didn't deliver. Building a consumer health brand that converts requires real social proof, credible ingredient or formulation transparency, and content that educates before it sells.

02

DTC acquisition for health products

Direct-to-consumer health brands run on email and paid social. We build the full DTC acquisition stack — paid Meta and Google, email flows, subscription programs, and the creative that makes health products feel trustworthy and worth the price.

03

Regulatory-safe creative

FTC and FDA rules around health claims are strict and actively enforced. We build consumer health creative that converts while staying within the guardrails — no claims that can't be substantiated, no testimonials that violate endorsement guidelines.

What we do

Capabilities for consumer health

  • Consumer health brand strategy
  • DTC acquisition and retention
  • Email and subscription marketing
  • Compliant health claims copy
  • Amazon and retail marketing
  • Influencer and UGC programs

Areas Served

United States, Remote

Let's discuss your project