04 — Marketing
Run the growth engine after launch.
Technical SEO, content, email, and analytics managed as a system. Not a collection of tactics — a predictable acquisition machine with numbers a founder shows the board.
Capabilities
Search
- —Technical SEO audit
- —Local SEO
- —National SEO
- —Answer Engine Optimization (AEO)
- —Generative Engine Optimization (GEO)
- —AI search visibility
- —Keyword research at scale
- —Link building
Content
- —Content strategy
- —Editorial calendar
- —Long-form content production
- —Topic cluster architecture
- —Landing page copywriting
- —AI-assisted content at scale
Email & Lifecycle
- —Email strategy
- —Drip sequences
- —Behavioral triggers
- —Segmentation
- —Deliverability optimization
- —Re-engagement campaigns
- —Platform setup (Klaviyo, HubSpot, Brevo)
Analytics & CRO
- —GA4 setup & audits
- —Conversion tracking
- —Attribution modeling
- —Landing page A/B testing
- —Funnel analysis
- —Custom dashboards
- —Weekly + monthly reporting
How we work
01
Audit
Full site audit — technical issues, content gaps, backlink profile, keyword opportunity. We map the current state before building anything new.
02
Strategy
Channel prioritization, content roadmap, and campaign architecture. Where to invest first based on payback period and competitive opportunity.
03
Execution
Content published on cadence. Technical fixes shipped. Email sequences live. No plan that sits in a deck waiting for approval.
04
Measure
Weekly check on leading indicators. Monthly reporting on revenue-attributed outcomes. Numbers tied to business impact, not vanity metrics.
05
Scale
Double down on what's converting. Kill what isn't. The strategy evolves every month based on data, not assumptions.
Results
View all →Healthcare SEO
Salinas Valley Health
631% YoY traffic
One patient education article. Twelve months. 22K to 164K monthly organic visits through content architecture and AI Overview positioning.
Read case studyLocal SEO
101 Exterminators
$120K → $6.8M
Local SEO, city page architecture, and content strategy built the organic foundation for five years of compound growth.
Read case studyEmail Marketing
Fashion Brand
$541K email revenue
290K list, 40K active contacts. Rebuilt deliverability, 14K VIP program, and A/B tested every template. Email went from 20% to 50% of revenue.
Read case studyWant a growth engine that compounds?
We start with a free SEO audit. You get a report on what's broken and what the opportunity is — no obligation.