Machina

04 — Marketing

Run the growth engine after launch.

Technical SEO, content, email, and analytics managed as a system. Not a collection of tactics — a predictable acquisition machine with numbers a founder shows the board.

Capabilities

Search

  • Technical SEO audit
  • Local SEO
  • National SEO
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI search visibility
  • Keyword research at scale
  • Link building

Content

  • Content strategy
  • Editorial calendar
  • Long-form content production
  • Topic cluster architecture
  • Landing page copywriting
  • AI-assisted content at scale

Email & Lifecycle

  • Email strategy
  • Drip sequences
  • Behavioral triggers
  • Segmentation
  • Deliverability optimization
  • Re-engagement campaigns
  • Platform setup (Klaviyo, HubSpot, Brevo)

Analytics & CRO

  • GA4 setup & audits
  • Conversion tracking
  • Attribution modeling
  • Landing page A/B testing
  • Funnel analysis
  • Custom dashboards
  • Weekly + monthly reporting

How we work

01

Audit

Full site audit — technical issues, content gaps, backlink profile, keyword opportunity. We map the current state before building anything new.

02

Strategy

Channel prioritization, content roadmap, and campaign architecture. Where to invest first based on payback period and competitive opportunity.

03

Execution

Content published on cadence. Technical fixes shipped. Email sequences live. No plan that sits in a deck waiting for approval.

04

Measure

Weekly check on leading indicators. Monthly reporting on revenue-attributed outcomes. Numbers tied to business impact, not vanity metrics.

05

Scale

Double down on what's converting. Kill what isn't. The strategy evolves every month based on data, not assumptions.

Want a growth engine that compounds?

We start with a free SEO audit. You get a report on what's broken and what the opportunity is — no obligation.