Hormn
Web Design & Development · 2024
Overview
Telehealth that feels like care, not admin.
Hormn connects patients with licensed doctors through a fully online experience — health assessments, personalized treatment plans, and medication delivered to their door. The platform covers hormone health, weight management, and sexual wellness, with ongoing doctor access built into every flow. From onboarding to follow-ups, the UX is designed to reduce friction, explain complex topics in plain language, and help users feel confident at every step. No waiting rooms. No medical jargon. Just clear guidance and continuous care.
Results
6.7%
Consultation booking rate
89%
Patient show rate
78%
Treatment conversion
−40%
Acquisition cost vs. industry
Australia's highest-rated TRT clinic · $4,850 avg. patient lifetime value
01 — Hassle-Free Testosterone Treatment
Treatment That Fits Your Life
The entire low-testosterone care journey — assessment, prescription, and ongoing management — brought into one seamless, end-to-end experience. No clinic visits. No disconnected steps.
For users
Faster access to care, clear guidance, and continuous medical support in a discreet, digital-first format.
For the business
Reduced operational overhead, shorter time to treatment, and scalable compliant care delivery across Australia.
02 — Expert-Led Care
Care Led by Medical Authority
Medical authority placed at the core of the experience. Treatment protocols, clinical decisions, and care standards guided by nationally recognized medical leadership.
For users
Confidence in online hormone treatment and reduced uncertainty around long-term care.
For the business
Strengthened brand trust, regulatory alignment, and clear differentiation from non-clinical or supplement-based competitors.
03 — Treatment Hub
Personalised Care Starts Here
Hormn's services organized into a clear, scannable system. Each treatment acts as a focused entry point, simplifying exploration of complex medical topics without adding cognitive load.
For users
Reduced decision friction and informed choice-making from the first interaction.
For the business
Improved treatment discovery, higher conversion across services, and a scalable structure for future offerings.
04 — Treatment Experience
Designed Around Real Results
Symptoms, benefits, and real patient outcomes connected into a single high-impact journey. Benefit-led messaging, outcome statistics, and supportive visuals help users understand what treatment can realistically improve.
For users
Trust built through transparency and evidence at the exact moment a decision is being made.
For the business
Higher conversion by aligning emotional motivation with clinical credibility — turning interest into confident action.
05 — Mobile-First Care Experience
Healthcare in Your Pocket
The entire Hormn journey — onboarding, health assessments, doctor messaging, treatment plans, medication reorders — designed for fast, one-handed use on mobile. Touch-friendly interactions, short focused steps, daily-routine-compatible flows.
For users
Flexibility and full control over care, anytime, anywhere.
For the business
Higher engagement, improved completion rates across key flows, and a scalable care model built around how modern patients actually behave.
See it live