Machina — Marketing that moves numbers.
Start a free strategy callCentral Coast & Local
Nineteen industries
One growth engine.
Design, advertising, development, and marketing built for the sectors driving what comes next — AI, fintech, health tech, and beyond.
Machina — Marketing that moves numbers.
Start a free strategy callApril 26, 2027 is the federal accessibility deadline, and 28 CFR 35.104 keeps a school district from claiming the later one. We build district and campus sites to that standard. Parent notices go out in both languages as real pages, and enrollment is short enough for a parent to finish on a phone.
Talk to us
Let's talk about your market
No long-term contracts. Free audit to start.
Selected work
Environmental graphics, signage, stationery, editorial and heraldry.
Why it matters
Five arguments a superintendent can make at a board meeting without a slide deck.
California pays districts on average daily attendance rather than headcount. A family who stays is revenue, and so is each day their child shows up. That puts parent communication on the funding side of the ledger, not the overhead side.
A district site and twenty campus sites drift apart within a term, and a parent chasing a bell schedule ends up trusting a Facebook group. Publish the calendar, the closure or the board agenda once, and it reads the same on every site.
Where 15% of a school’s pupils share a language other than English, a notice sent home has to be written in that language too. We publish both versions as real pages, indexed and readable, rather than passing the English through a translate widget.
WCAG 2.1 Level AA carries a date and a federal citation, which puts it outside the usual preference conversation. We build to the standard from the first page, so it stays part of publishing rather than becoming a remediation project with a deadline attached.
District communications is usually one to three people covering every campus. A single authoring pass should produce both languages, the accessible version of the document, and the alert that goes with it. Right now that is four separate jobs done by the same person.
What we operate
Not a product with modules. Twelve pieces of work we run, scoped to what a district and its campuses have to publish, translate, prove and keep current.
One system for the district and every campus.
A site secretary updates a page in five minutes, without a ticket.
Accessibility as a build standard, plus an audit of what exists.
One authoring pass produces English and Spanish as real pages.
Closures, packets and attendance outreach, sent in both languages.
District, school, athletics and board calendars in one place.
Synced from your SIS, so a departure updates everywhere.
TK registration, boundary lookups and transfers as findable pages.
A profile per campus, and pages answer engines can quote.
SARC, LCAP and UCP with owners, review dates and accessible HTML.
Reach by language and campus, reported so a board can read it.
Aeries or Infinite Campus, Workspace and Entra sign-on.
The front door
Twelve things, and they should each take one go.
The body of work
Campaigns, wayfinding, print, merchandise and identity systems.
How it works
Three phases, and no long-term contract.
We read your site the way a parent and an auditor both would, and list what is missing, stale or unreachable.
One platform for the district and every campus. Accessible from the first commit, bilingual wherever the statute applies.
We keep it current — notices, calendars, statutory postings, and an alert when something goes stale.
District calendar
The federal accessibility deadline for public districts.
April 26, 2027
Districts serving a population of 50,000 or more. The standard covers vendor-delivered pages too, not just your own.
Source for WCAG 2.1 Level AA: 28 CFR 35.200 (DOJ)April 26, 2028
Districts serving under 50,000. Your tier comes from Census SAIPE population — a district cannot claim the later date by calling itself a special district.
Source for WCAG 2.1 Level AA: 28 CFR 35.104 (DOJ)Who we work with
The obligations and the economics change with each one.
TK-12 under one board, twenty-plus campuses, one brand.
Enrollment arrives from feeders and leaves on transfer permits.
Publishing for two dozen districts under one obligation.
No attendance cushion — funded on current-year ADA alone.
Tuition-funded, so yield and attrition beat raw traffic.
Service areas measured in thousands of square miles.
Education & school districts
A short call to see what your site owes families today, and what it would take to run it properly.
Last updated July 29, 2026
