Pest control marketingthat keeps routes full
Free Growth Snapshot
A pest customer is worth years of service visits, not one. The company a homeowner finds first and reaches on the first try is the one that gets those years, and we build everything around being that company.
Free Growth Snapshot
Three moves for your company
No cost, and nothing to cancel afterward.
A sample plate summarising the Growth Snapshot offer: three moves picked for the website, at no cost and no obligation.
The situation
The trucks, the signs and the referrals built the company
And they still work. A customer tells a neighbor. A tech leaves a door hanger. Somebody sees your truck in the driveway next door and calls the number on the side. For years that was enough to keep the routes full.
Now the first screen of a phone decides who gets most new customers. A homeowner finds ants in the kitchen or droppings in the garage, searches, and calls one of the first names that comes up. The national brands are on that screen every day. So are the local companies that decided to be. They do not do better work than your techs. They are just easier to find and easier to reach.
The cost
A lost first call is a lost service plan
A homeowner with a problem calls once. If the line rings out, or the site will not load on their phone, they call the next company on the list. That company books the first service and signs them up for a quarterly plan. What you lost was every visit that customer would have paid for, for as long as they stayed. And you never see it happen, because a call that never connects shows up nowhere you would look.
What it has to do
Four jobs, built to work as one
We do marketing for pest control companies, from one truck to a full fleet. The list is the same either way.
It comes up first when somebody nearby searches
Pest control SEO and Google ads, aimed at the towns your routes actually cover. When a homeowner searches for help with ants, termites or rodents, your company is on the first screen and on the map, with your reviews beside it. We do not spend your budget on searches from towns you do not service.
It sells the service plan on a phone
Most people check you out on a phone, often with the problem still in the room. Your site shows what you treat, what a plan includes and who will show up at the door. Then it makes calling you the easiest thing on the page.
Every call and form reaches somebody
Calls ring through to whoever can answer, in the office or on a route. Forms land in your inbox and on your phone in the same minute. A call you miss after hours gets a text back right away, so the customer knows you saw it.
Customers stay on the plan
The service plan is where a pest company makes its money, so the work does not stop at the first visit. Reminders before each service, a note after it, and a heads-up before termite or mosquito season keep customers on the route year after year.
Proof
A pest company, and a number we can put our name to
101 Exterminators
A Central California pest company. We built the site and the local search work behind it, ran the campaigns, and set up the system that answers every new lead. Revenue grew from $120K to $6.8M in two years.
The difference
You will know which ad paid for which customer
Most pest companies can tell you what they spent on marketing last month. Far fewer can tell you which of those dollars turned into a signed plan. We connect every call and form to the search or ad that brought it in. The report you get names the source of each new customer, and the money moves to whatever is working. The ad account and the data stay in your name.
The offer
Your free Growth Snapshot
Before you pay anyone for pest control advertising or website design, find out what you are up against. Tell us about the company and we do the looking. We check what a homeowner in your service area sees when they search for pest control, what the two or three companies taking those calls are doing that you are not, and how your site holds up on a phone. Then we come back with three moves worth making first. It costs nothing, and there is nothing to cancel afterward.
- No long-term contracts, month to month
- No cost and no obligation
- You keep the ad account and the site
- Updates in plain language
Get your free Growth Snapshot
We respond within 1 business day. No commitment.