Google Ads ManagedAgainst Revenue
Google Ads audit
Search, landing pages, conversion tracking and attribution managed as one system.
Google Ads audit
Where the budget is going
No cost, and nothing to cancel afterward.
A sample plate summarising the free ad account review: three moves picked for the account, at no cost, with the account staying in your name.
The situation
The report says fine and the phone says otherwise
The budget leaves your account every day, in small amounts, without anybody deciding that it should. At the end of the month a report arrives with clicks, impressions and a cost per lead on it, and every figure on that page is true. Not one of them tells you whether the work you booked came from the campaign, or whether anyone opened the account at all between the two reports.
You feel it before you can prove it. The lead count holds roughly where it was and the leads themselves get worse: people asking for something you do not sell, people shopping for the cheapest hour in town, people who were never going to buy from anyone. Ask why and the answer is that costs are up across the board. Sometimes that is true. More often nobody has sat down and read the searches your money is buying, and nobody has checked whether the leads it does produce ever became revenue.
How we run it
Four habits, run by one team
Most accounts are split between an ads person, a web person and whoever set up the tracking two years ago. These four only work when they are pointed at the same thing, and the same thing is a customer who paid you.
Search terms get read, not skimmed
A report shows you keywords. The account shows what people actually typed, and that list is longer, stranger and where the waste lives. Somebody here reads it, blocks the searches that were never going to buy anything, and pushes budget at the few that keep turning into work.
The page answers the search that paid for it
Every click lands somewhere. If it lands on a page about all nine things you do, the person who searched for one of them has to go and find it, and most people do not bother. We build the page around the search, with the offer at the top and the phone number where a thumb already is.
A lead is counted once, and only when it is real
Plenty of accounts count the same form twice, count a wrong number as a call, and count nothing at all from the page where somebody taps to dial. We fix the counting before we touch a bid, because every decision after that is made on those numbers, and a bad count sends the budget to the wrong campaign.
Spend is judged against what closed
Two campaigns can spend the same money while one pays for jobs and the other pays for curiosity. We follow a lead past the form to find out whether it became work and what that work was worth, then move the budget toward the half that earns. Revenue is the only scoreboard that survives a bad month.
Proof
The result we ask to be judged on
101 Exterminators
A pest-control company with trucks, routes and a phone that decided the week. We grew them from $120K to $6.8M in annual revenue on a campaign we built and ran ourselves, along with the pages those clicks landed on and the tracking that told us which of them paid. It took the four habits above, repeated for a long time.
What is included
Everything the four habits need
One engagement covers all of it, because splitting the list is how the gaps appear.
The account, built or taken over
The campaigns, the targeting and the bidding, built from nothing if you have none and inherited if you do. Nothing gets rebuilt for the sake of looking busy.
A standing list of what your budget refuses
The searches you should never pay for, blocked and added to as new ones show up. This is the part that quietly stops being done when nobody opens the account.
Ads written against the search that triggered them
The lines somebody reads before they click, matched to what they asked for, and rewritten when one of them stops earning its place.
Landing pages for the campaigns that need them
One page per offer that deserves its own, built around the search that brings people to it, with your number and a short form both on the first screen.
Conversion tracking, set up and audited
Forms, calls and taps on your number, counted once each. If the counting is wrong when we arrive, correcting it is the first thing we do.
Reporting that ends in revenue
What the account spent, what it produced, and which campaigns turned into paid work. Written in sentences you can read on a phone.
A named person, and a line straight to them
You know who runs the account and you can reach them without opening a ticket or waiting for a scheduled call.
Straight answers
Four things worth settling before you sign anything
Month to month, and nothing to cancel
There is no term, no notice period and no exit fee. A twelve-month contract is mostly how an agency stops having to earn the next month, and we would rather earn it. If the account stops being worth what you pay for it, you stop paying and we hand everything over.
The account and the data stay in your name
The ad account is yours, the tracking sits on your own site, and the history belongs to both. If you leave, you keep every search term, every conversion and every campaign we built, and you take them to whoever comes next. An agency that holds the account holds the leverage.
Plain language, not a tour of a dashboard
You get what changed, why it changed, and what it did to the money. The dashboard is there if you want to look at it, and it is not the report. Nobody should need a walkthrough to find out whether last month paid for itself.
Who this is not for
This is not for a business that cannot say roughly what a customer is worth, because tying spend to revenue is the whole method and there is nothing to manage against without that number. It is also not for anybody who wants a supplier who never argues. We read the account and we tell you what it says, and sometimes what it says is that the offer is the problem and the advertising is fine.
The offer
Your Google Ads audit
Before you sign with any agency, including this one, have somebody read the account you already have. Tell us about the business and we will do the reading. We look at where last month's budget went, at the searches you paid for and would rather not have, at whether the page those clicks landed on answered them, and at whether your tracking is counting real leads. Then we come back with the three things worth changing first, in order. Hand that list to whoever runs the account now if you like. That is a fair use of it, and it is a better place to start than a contract.
- No long-term contracts, month to month
- No cost and no obligation
- You keep ownership of the ad accounts
- Updates in plain language
Get your Google Ads audit
We respond within 1 business day. No commitment.