Pages missing from Google
Search Console lists pages as “Crawled, currently not indexed” or “Discovered, currently not indexed,” and some of them are pages you sell from.
Technical SEO
Make sure Google can find every page that sells for you.
If Google cannot reach or read a page, nobody searching will ever see it. We find what is hiding your best pages, fix it in order of what it costs you, and check that Google picked up each fix.
What we measureTechnical SEO3/3
- Priority pages indexed
- Faults closed and verified after release
- Impressions and qualified visits to repaired pages
Get your free SEO audit
No cost and no commitment.
The search problem
A page Google cannot read cannot rank.
Most sites lose search visits to faults nobody can see from the front. A service page sits deeper than a crawler will go. A redesign left two addresses for the same page, and Google picked the wrong one. The menu loads late, so the links inside it never get followed. The copy on those pages is fine, and the plumbing under it is not.
We tie every finding to a named page, the person who can change it, and a check after release. You get a short list in the order it should be fixed, with the reason beside each line.
In plain terms
What is technical SEO?
Technical SEO is the work of making sure search engines can reach, read and file every page you want found. It covers how pages link to each other, which address Google treats as the real one when two look alike, how fast a page loads on a phone, and whether the content is in the page when a crawler first asks for it.
It sits under everything else in SEO. A well-written page earns nothing if it never enters Google’s index, the library of pages Google has stored and can show. That is why we check the technical layer before we write a word, and why a site move or a new template gets a technical review before it launches.
Four signs the problem is technical
Traffic fell after a launch
Visits dropped within weeks of a redesign, a platform move or a new theme, and nobody changed the copy.
The wrong page ranks
Google shows a filter page, an old PDF or a tag archive for a search your service page should answer.
Slow on a phone
The page takes seconds to show its main content on mobile data, and visitors leave before the form appears.
What we do in technical SEO
We crawl the site the way a search engine does and follow every internal link, redirect and status code. The result is a map of what a crawler can reach, what it cannot, and what it reaches only by a path too long to rely on. We set that map against your XML sitemap, the file that lists the pages you want indexed, and the two rarely agree.
Sites make copies without meaning to: the same product under two categories, a page with and without a trailing slash, a print version. We review canonical tags, the line of code that names the preferred address, against the pages you want found, and fix the cases where Google has chosen differently.
We compare the page a visitor sees with the HTML Google gets on its first request. Content and links that only appear after scripts run can be indexed late or missed. We also measure load time on a mid-range phone, because that is the device most of your visitors hold.
Each fix goes to your developer or ours as a ticket with the affected pages, the expected result and a test. After release we crawl again, then watch index coverage and impressions for those pages in Search Console over the weeks that follow.
Check it yourself
Five checks you can run this afternoon.
You do not need a paid tool to find the biggest faults. Google Search Console is free, and its Pages report tells you which addresses Google has indexed and why it skipped the rest. Start there, with the pages that earn you money, and leave the long tail for later.
One caution before you act on any audit, ours included. Many warnings are harmless. A page blocked on purpose, such as a cart or a thank-you page, will show as excluded forever, and that is the system working. The fault worth fixing is a page you want found that Google cannot reach, cannot read or has filed under the wrong address.
- 01Search Google for site:yourdomain.com plus the name of your main service. If the right page is not first, note which page is.
- 02In Search Console, open Pages and read the list under “Why pages aren’t indexed.” Look for pages you sell from under “Crawled, currently not indexed.”
- 03Paste a key URL into the URL Inspection tool and compare the user-declared canonical with the Google-selected canonical. They should match.
- 04Open the page on your phone with Wi-Fi off. Count the seconds until you can read the headline and tap the button.
- 05Type your address with and without “www,” and with “http.” Every version should land on one final address in a single hop.
What you get
Work you can hold.
- A crawl map of the site, with the pages search engines cannot reach marked
- A ranked fix list: the fault, the pages it touches, the fix and the owner
- Developer-ready tickets with a test for each change
- A second crawl after release that shows what changed
- A baseline and follow-up read of index coverage and impressions
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Priority pages indexed
- Faults closed and verified after release
- Impressions and qualified visits to repaired pages
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Does every warning in an audit need fixing?
No. Some exclusions are deliberate, and some warnings change nothing a customer or a crawler would notice. We rank each finding by the pages it touches, the searches those pages serve and the work needed to fix it, then start at the top.
Who makes the fixes, you or our developer?
Either. Some fixes are settings in your content system, and we can make them once we have access. Others live in templates or server rules and need a developer. Every ticket we write names who should make the change, so nothing waits in the gap between two teams.
How soon do rankings change after technical fixes?
Google has to crawl a changed page again before anything moves, and it revisits busy pages sooner than quiet ones. A page that was blocked can appear soon after its next crawl. Wider gains from a cleaner structure build over the following weeks. We report what was released and when, so you can read the movement against the dates.
Is technical SEO a one-time project or ongoing work?
The first audit and repair is a project with an end. After that, sites drift: a plugin update, a new template or a batch of new pages can bring old faults back. A lighter check each month, or with each release, catches a fault before it costs traffic.
Do we need technical SEO if the site is new?
A new site is the cheapest place to get it right. Templates, URL patterns and internal links are far easier to set before launch than to change once Google has indexed them. A short review before the site goes live saves the larger repair later.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.SEO Website MigrationsKeep your search traffic through a redesign or a platform move.Headless SEOMake sure crawlers get the content when the front end is built in JavaScript.Enterprise SEOThe same method, run across many templates and teams.E-commerce SEOFilters, variants and stock changes on a store catalog.Page speed optimizationFaster pages on the phones your customers use.
Send us the site. We will show you which pages Google can reach, which it cannot, and what to fix first.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureTechnical SEO3/3
- Priority pages indexed
- Faults closed and verified after release
- Impressions and qualified visits to repaired pages
Get your free SEO audit
No cost and no commitment.