You hold data nobody sees
Your sales, service or survey numbers show a trend your industry would talk about.
Digital PR
Get your name where your customers read.
Press coverage does two jobs: customers see you, and Google trusts you more. We find the story in your business, publish the evidence on your site, and take it to the writers who cover your field.
Editorial linksOperation Warm · earlier agency work10
What we measure3/3
- Coverage on sites your customers read
- Editorial links to the source page
- Referral visits and searches for your name
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The search problem
Nobody links to a brochure.
A journalist deletes most pitches unread, because most are a company asking for a favor. The few that get opened carry something the writer can use: a number nobody else has, an expert who will go on the record, or a local angle on a national story.
We start from what you know that others do not, turn it into something a writer can check and quote, and pitch it by hand to a short list. A placement counts when it is accurate, sits on a site your customers read, and points at a page worth landing on.
In plain terms
What is digital PR?
Digital PR is the practice of earning mentions and links from news sites, trade press and blogs by giving them a story worth running. In search terms, it is how a site earns the outside references that tell Google other people vouch for it. It works like public relations, and we judge it by coverage, links and the searches it lifts.
It differs from link building in aim and in scale. Link building looks for specific pages that should cite yours. Digital PR creates one newsworthy thing and lets coverage follow, which means fewer placements, usually on stronger sites. Google’s spam policies forbid paying for links that pass ranking credit, so both kinds have to be earned.
When the effort pays back
Rivals get quoted, you do not
Reporters covering your field call the same two competitors every time.
Strong pages, thin authority
Your content is better than what ranks above it, and the sites above you have more outside references.
News is on the calendar
A launch, an opening or a milestone is coming, and there is no plan to take it to the press.
What we do in digital PR
We interview your team and read your data for the thing a reporter would repeat: a finding that surprises, a cost no one in your field has added up, a change you saw first. If the story is not there yet, we say so and design the research that will produce it.
Every campaign gets a page on your site with the full findings, the method and a named expert. Writers link to the place where the facts live, so this is the page that earns the link, and it keeps earning after the news cycle moves on.
We build a short list of writers who have covered the subject and write to each with the angle that fits their beat. We send no mass mailings. A pitch that shows we read the writer’s recent work is the one that gets opened.
We log every mention with its link, its audience and the visits it sent, and we check each one for accuracy. Where a site mentions you without linking, we ask for the link.
A test to run before you spend
The stranger test for a story.
Test the idea the way an editor will. Say the finding in one sentence to someone outside your company. If they answer with a question, you have a story. If they nod politely, you have an advertisement.
Most businesses already hold the raw material and have never looked at it this way. Booking dates show seasons. Service calls show which problems are rising. A two-question survey of your own customers can produce a number no one else has.
- 01Write the finding as one sentence with one number in it.
- 02Name three publications whose readers that sentence would affect.
- 03Find a recent article in each on the same subject, and note who wrote it.
- 04Check that you can show your method: where the number came from, the dates and the sample.
- 05Decide who at your company takes the call when a reporter follows up.
What you get
Work you can hold.
- A story plan: the angle, the evidence and the outlets it fits
- A source page on your site with the findings, the method and a named expert
- A hand-built media list and the pitches sent to it
- A coverage log: each mention, its link and the visits it sent
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Coverage on sites your customers read
- Editorial links to the source page
- Referral visits and searches for your name
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Can digital PR guarantee backlinks?
No. Editors decide what runs and whether it links. What we control is the quality of the story, the fit of the list and the care in the pitch. We report every result, including the campaigns that place less than we hoped.
How is digital PR different from traditional PR?
Traditional PR aims at reputation and is judged by reach. Digital PR uses the same craft and adds a search goal: coverage that links to a page on your site and lifts the authority Google sees. A good campaign does both jobs at once.
Is paying for coverage against Google’s rules?
Paying is allowed, and hiding it is not. Google asks that a paid placement carry a “sponsored” tag on its link, and a link marked that way is not meant to pass ranking credit. A sponsored article can still reach readers, so we treat it as advertising and keep it out of the link count.
What if we have no news to share?
Most companies say so, and most are sitting on something. Your own data, a customer survey or an expert view on a story already in the news can each carry a campaign. Part of our job is to find it.
How many links will a campaign earn?
It varies with the story and the news cycle, which is why we do not sell links by the dozen. We set a target list before launch and report against it, so you can judge each campaign on what it placed and what those placements sent you.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Link BuildingPage-by-page outreach for references that fit.Public relationsReputation and press work beyond the search goal.SEO Content WritingSource pages and guides worth citing.AI SEOPress coverage is one of the sources AI answers draw on.
Tell us what your business knows that your market does not. We will tell you whether there is a story in it.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Editorial linksOperation Warm · earlier agency work10
What we measure3/3
- Coverage on sites your customers read
- Editorial links to the source page
- Referral visits and searches for your name
Get your free SEO audit
No cost and no commitment.