Machina

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Design, advertising, development, and marketing built for the sectors driving what comes next — AI, fintech, health tech, and beyond.

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Machina — Marketing that moves numbers.

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An AI receptionistfor your website

AI Receptionist, on duty at any hour

A question arrives on your website at nine at night. A lead that waits goes cold long before the morning, and by then the person who asked has hired somebody else. This one answers while it is still nine at night, and it writes down their name before they go anywhere.

Machina showreel: brand, packaging and website projects in motion

A sample plate summarising the AI receptionist: it answers website visitors at any hour, takes their details and hands them to you, for one flat price agreed before the work starts.

Watch it work

Nine at night, and nobody at the shop

What follows is a made-up plumbing company and a made-up conversation. Nobody in it is real and none of it is quoted from a customer, but the shape of it will be familiar to anyone who runs a trade. Somebody finds water on the garage floor, asks the one question standing between them and hiring a plumber, and gets an answer. Watch what the answer turns into.

Northside Plumbing & Heating

Office closed · Receptionist answering

Demo

Demo: an invented company and an invented conversation

What happens next

One question on a Sunday night, and by Monday morning it is a job on the calendar, a note the whole team has seen, and a tech who knows what he is driving out to.

The situation

The work arrives while you are working

Somebody lands on your site on a Tuesday evening with one question standing between them and hiring you. They want to know whether you cover their town, or whether you take on their kind of job, or how soon somebody could come out and look at it. The question is a small one, and it sits there unanswered long enough that they close the tab and open the next result instead.

The same thing happens to the messages that do reach you. A form comes in while you are up on a roof or under a sink, you see it four hours later, and by then the person who sent it has three quotes and a favourite among them. That job was not lost on price. It was lost on who replied first.

The cost

The question you missed went somewhere

A missed question does not show up anywhere you would think to look for it. No alert fires, no invoice arrives, and the week still ends with plenty of work in it. What happened is that somebody made a decision without you in the room, and the company that answered them got a customer who had been standing on your website ten minutes earlier. It happens again on Saturday, and again on the evening you take off, and the total for the year is a number that has never been written down anywhere you would find it.

What it does

Four jobs, running while you work

We build it around your business, put it on your site, and look after it once it is running. It is the first piece of the automation work we do for companies, and the one their customers notice.

It answers, at any hour

Somebody asks a question at eleven at night and gets a straight answer back in seconds. It knows what you sell, where you work and what you do not take on, because we build it out of your own information rather than out of guesses.

It learns who they are

It asks the two or three things you would have asked yourself: what they need, where they are, and how soon they need it. By the time the conversation reaches you, you already know whether this is a job worth driving out to.

It takes their details

It writes down their name, their email and their phone number while the person is still interested, rather than leaving you to hope for them from somebody who said they would come back later and then did not.

It hands them to you

The moment it has their details, they land in your inbox and you can pick the conversation up from there. Nothing sits in a chat window waiting for somebody to notice it on Friday afternoon.

Proof

What answering sooner did

Two clients, named, and the results the work produced.

101 Exterminators

$120K to $6.8M
In annual revenue

We built and ran an AI-powered speed to lead system for them, and their annual revenue went from $120K to $6.8M.

Moniveo

5 minutes
To answer a new lead, down from 48 hours

New leads used to wait two days for a reply, and now they wait five minutes, with 70% of the work somebody used to do by hand gone as well.

The offer

Put one on your own site

Tell us what you run and we will show you what your own receptionist would say to the next person who lands on your site. We build it out of your services, your area and your answers, we put it on your website, and we look after it once it is there. One flat price, agreed before we start, and the work is month to month. If you would rather say all of that to a person first, this form goes to one.

  • No long-term contracts, month to month
  • One flat price, agreed before we start
  • One team builds it and runs it
  • It answers on your website, at any hour

Ask about an AI receptionist

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