Okori

Okori — from the Japanese word Hokori, meaning pride — was built around one idea: empowerment. The app let people design their own custom dress for any occasion. The brand needed to match that energy: to make people feel proud before they ever opened the product. Thread-continuous lettering gives the wordmark a sense of motion and handcraft. Fresh mint tones balance elegance with life. A visual identity that moves with the people wearing it.