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App design · Branding · Social media

WBank

Whitebird Bank is a mobile banking app that keeps everyday payments and tokenized investing on one dashboard. We designed the product interface and the brand system it runs on, then carried that system into the campaign. The set below runs from the card and icon work through the app screens to the social posts and a station poster.

Client
Whitebird Bank
Category
Mobile banking app
Disciplines
App design, branding, social
Sector
Fintech
Two translucent WBank payment cards floating over a field of cryptocurrency marks

01/About the project

A bank and a brokerage in one app

Whitebird Bank is a modern banking app that combines all the features of a traditional bank with advanced investment opportunities.

Alongside everyday banking tools such as payments, transfers, and account management the app allows users to invest in ICO tokens tied to real company equity (tokenized shares), as well as buy and sell cryptocurrencies, all within one secure platform.

02/Branding

Deep water, held still

The Whitebird Bank branding is built around a blue gradient and a restrained color palette that emphasize stability and technological clarity. The core colors create a clean visual hierarchy and a calm interface, with a subtle reference to a deep, still water surface that suggests hidden potential and resources when managed wisely.

The typography is based on Urbanist, a modern geometric sans-serif with high readability that reinforces the digital nature of the product while ensuring a structured and intuitive perception of financial functions.

03/Social media

Composure, not urgency

The Wbank visual strategy is built on the intersection of high-tech innovation and absolute financial composure. Deep gradients and a muted, sophisticated palette evoke a sense of stability, transforming the complex world of crypto into a familiar and intuitive tool.

This isn’t about aggressive trading; it’s about a steady, controlled journey toward your goals. By maintaining the trusted feel of a traditional bank while rewriting the rules through tokenized assets, we’ve created a seamless environment that cuts fees and amplifies growth, without the noise.

04/Research of the part

One ecosystem, two habits

When designing the architecture of the Whitebird Bank application, we relied on the results of an analysis of the digital banking market and the behavioral patterns of fintech product users.

The primary goal was to create a unified ecosystem in which traditional banking tools, payments, transfers, and card management, naturally coexist with next-generation investment opportunities such as cryptocurrency purchases, participation in ICOs (tokenized equities), and working with stable digital assets.

05/App design

A dual-level dashboard

Screens for the app were designed around a clean and familiar banking experience. The important question was “How can we combine daily operations and crypto investing while reducing interaction time?”

These questions were put into the base of a dual-level dashboard that minimizes clicks to the user’s goal, making both everyday needs and investments quickly accessible and intuitive in any situation.

Fintech

WBank

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