Machina

Nineteen industries

One growth engine.

Design, advertising, development, and marketing built for the sectors driving what comes next — AI, fintech, health tech, and beyond.

All industries

Machina — Marketing that moves numbers.

Start a free strategy call

AI integration fora company that already works

AI integration and corporate automation

A quote follows a phone call. The phone call follows a form somebody checked. The month-end numbers get built by hand out of four exports. None of that is broken, and all of it runs on people remembering. We map where AI can take that work off your team, then build it and run it.

Free AI opportunity review

Find where AI pays off

Tell us what the company does and how a job moves through it.

By submitting this form you agree to our Privacy Policy.

Machina showreel: brand, packaging and website projects in motion

A sample plate summarising the free AI opportunity review: one written plan ordered by what pays off first, at no cost and no obligation, and the plan is yours to keep.

The situation

The work between the work

Every established company has a second business running quietly inside it. Somebody re-types an order out of an email and into the system. Somebody builds the month-end numbers from four exports and a spreadsheet that two people edit. Somebody is the only person who knows how the schedule gets made, and the week they take off is harder for everybody. None of that appears as a line in the accounts. It appears as payroll spent on work that is not the work.

The advice on what to do about it has been loud for two years, and almost none of it is about your building. In a 2026 survey by the US Chamber of Commerce and Ipsos, 41% of small business owners said they do not know how AI applies to their business. That is not caution. It is the distance between a technology everyone can describe and a plan somebody can act on.

The tools arrived. The work did not move.

Most companies have already bought some of this. There is a subscription somewhere for a writing assistant, a feature in the accounting software with a little sparkle on the button, and a pilot somebody ran in one department and then stopped mentioning. What none of it changed is the shape of the day. The order still gets re-typed. The report still gets assembled on a Friday. Buying tools and changing how work moves are two different projects, and only the second one gives you the hours back.

What we build

Five places the work piles up

An integration program is not one tool dropped into one department. It is the same handful of jobs taken off people one at a time, in the order that pays, with somebody watching the ones already running.

Customer response

Somebody asks a question at nine at night and gets a real answer instead of a promise that a person will call. The ones that need a person get handed to one with the whole conversation already attached, so nobody starts by asking what this is about.

Follow-up and reactivation

A quote that has sat for four days puts itself back in front of somebody. The customer who said to call in the spring gets called in the spring. None of it depends on a note that somebody meant to write down and then did not.

Scheduling and dispatch

Who is going where, and what happens to the rest of the day when the eleven o’clock moves. The rearranging is the part that eats an afternoon and gets done badly under pressure, and it is exactly the part a system is good at.

Internal handoffs

The point where sales becomes operations, or operations becomes billing. Today that is an email thread and a person chasing it. It becomes a record that moves itself along and says something when it stops moving.

Reporting

The handful of numbers you run the company on, in one place, on the morning you need them rather than the week after. Built once, then produced without anybody exporting anything into a spreadsheet.

Smaller than all this?

If you run a service business and the one thing you need is every enquiry answered fast, that is a smaller job than a program and it has its own page. Start there and come back when the rest of the operation is the problem.

Automation for service businesses

See one working

The first of the five is running on this site

Customer response is the easiest one to look at, so ours is out in the open rather than behind a sales call. It answers questions about what we do, and when somebody wants a person it takes their details and passes them straight to us. It is the same kind of thing we build for a company’s own front door, wired to that company’s own facts, prices and rules. Go and try to catch it out.

See the receptionist

How it starts

The free AI opportunity review

Nobody should commit an operation to a program on the strength of a slide. So the first piece of work is small, bounded and written down. It is free, there is nothing to sign to get it, and you keep what it produces.

01

We follow the work

We sit with how a job moves through the company, from the first contact to the invoice. Not the org chart. The route a real order takes, including the parts that travel through one person’s memory and the parts that stop when they are on holiday.

02

We rank what pays

Every place the work stalls gets weighed by the hours it costs and by how hard it is to take off people. Some of it is worth building first. Some of it the software you already pay for half does, and where that is true the review says so instead of selling you a second version of it. Some of it should be left alone.

03

You get a plan you can act on

A written sequence: what to build, in what order, what each piece changes, and what it takes to keep running afterward. It is yours whether or not we build any of it, and it is specific enough that another firm could quote against it.

If you go ahead and build with us, that plan is the brief we work from. If you do not, you keep it anyway and we have not tied you to anything. We would rather be the firm that told you where to start than the one that charged you to find out.

Proof

Work we can put our name to

The proof bar in this field is mostly talking points. Here are three things that exist, two of them named clients and one of them a piece of software you can use in the next minute.

Moniveo

5 minutes
To first reply, down from 48 hours

Moniveo sells software that takes manual work off people, and its own enquiries were the exception: leads waited 48 hours on average before anybody answered them. We built the site and the system underneath it. First replies now go out in 5 minutes, and 70% of the manual work is gone.

101 Exterminators

$120K to $6.8M
Annual revenue, over two years

We built a text agent that answers a new enquiry in seconds, an optional call center for people who would rather speak to somebody, and reporting that shows which work produced which job. That layer ran alongside the marketing and the community campaigns. The company is clear that no one of the three did it on its own.

Our own audit tool

We build software as well as run marketing, and the plainest evidence is sitting on this site. The free SEO audit pulls a live website apart, scores it, compares it against a competitor and writes back what to fix first. We built it, we run it, and anybody can point it at their own address without talking to us.

Run it on your site

Who runs it

One team, and it is the one that already builds things

This is a practice inside Machina rather than a separate firm with a separate invoice. The people who would rearrange how your work moves are the same ones who write the software, build the websites and run the advertising. Most of what goes wrong in a project like this happens at the seam between whoever built the thing and whoever has to live with it. Here there is no seam, because there is nobody to hand it to.

It also means the plan stays honest about what to skip. When the answer is that your current software will do this next year for nothing, we would rather say so and keep the relationship than sell you a version of it now.

The offer

Start with the free review

Tell us what the company does and how a job travels through it, and we will come back with the places AI is worth putting to work, ranked by what they are costing you now. You get a written plan you could hand to anybody. The review is free, and the only thing it commits you to is reading it.

  • Free, with no obligation to buy
  • The written plan is yours either way
  • Specific enough that another firm could quote it
  • No long-term contracts, month to month

Get a free AI opportunity review

We respond within 1 business day. No cost, no commitment.

By submitting this form you agree to our Privacy Policy.