Marketing you canput to work
Insights
Practical guides on SEO, AI automation, and growth marketing, written by the team that builds these systems for clients.
HVAC marketing: a season-proof system for booked calendars
HVAC marketing pays when it books the shoulder months, not only the first heat wave. Across 816 HVAC and plumbing contractors in January 2026, a non-branded search lead cost $149 and booked 37.6% of the time, roughly $396 a booked job. This guide runs the arithmetic on leads, tickets, seasons, and the maintenance base that carries the quiet weeks.
October 5, 2026
Roofing marketing: how to keep crews booked year-round
Roofing marketing works when it fills the slow months, not only the weeks after a storm. Insurance data puts the average US roof replacement at $17,631, yet only 16% of roofing contractors follow up the same day on an unsold estimate. This guide covers the job economics, the channels, and the follow-up system underneath both.
September 7, 2026
Pest control marketing: the complete owner's guide
Pest control sells subscriptions and advertises like an emergency trade. Recurring revenue is 74% of company income, and the trade spends 6.6% of revenue on marketing. This guide runs the budget math, compares Local Services Ads with search after Google's August 2026 change, and ranks the flows that hold a renewal book.
August 17, 2026
Long-form research
How to Build a World-Class GA4 Setup
Most Google Analytics 4 installations record data without measuring anything a business can act on. This dissertation documents the audit and reconstruction of one such property from first principles, and generalizes the work into a method any practitioner can follow.
Francisco Contreras · July 2026 · 66k words