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Practical guides on SEO, AI automation, and growth marketing, written by the team that builds these systems for clients.
Schema markup explained: what it does and doesn't do in 2026
Schema markup is code, usually one JSON-LD script tag, that labels a page's content so machines read declared facts instead of guessing from prose. It does not raise rankings, and the best 2026 evidence shows no AI-citation lift. It still earns rich results, higher click-through rates, and a clean entity record in Google's Knowledge Graph.
July 4, 2026
How to rank in Google AI Overviews in 2026
A practical guide to the 10 signals that determine whether AI systems cite your site — schema markup, content structure, heading format, and more.
May 1, 2026
Local SEO tips every small business can do today
A step-by-step guide to improving your local SEO — Google Business Profile setup, social media links, local citations, reviews, and schema markup.
April 30, 2026
Long-form research
How to Build a World-Class GA4 Setup
Most Google Analytics 4 installations record data without measuring anything a business can act on. This dissertation documents the audit and reconstruction of one such property from first principles, and generalizes the work into a method any practitioner can follow.
Francisco Contreras · July 2026 · 66k words