Machina

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Machina — Marketing that moves numbers.

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Machina — Marketing that moves numbers.

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Contractor Website Design

Contractor websitesthat win you work

You are on a job all day. Your website is the only part of the business that is meant to be selling while you work, and for most crews it is doing nothing at all.

Free Growth Snapshot

Three moves for your website

No cost, and nothing to cancel afterward.

Prefer email? hello@wearemachina.com

Machina showreel: brand, packaging and website projects in motion

A sample plate summarising the Growth Snapshot offer for a contractor: three moves picked for the website, at no cost and no obligation.

The situation

The work has always come from word of mouth

And it worked. Somebody you did a bathroom for tells their neighbour, the neighbour calls, and the calendar fills without you ever thinking about it. Then a quiet month turns up. The referrals thin out, two of the builders you used to sub for slow down, and suddenly you are bidding against crews you have never heard of on jobs you would have been handed a year ago.

So you look yourself up. There is a site your cousin put together in an afternoon, or a page from a template company with somebody else's kitchen on the front, or nothing at all past a Facebook page you have not touched since spring. Meanwhile the outfit taking those jobs comes up first, shows twenty photos of their own work, and answers the phone because somebody in an office is paid to. They are not better at the trade than you. They are just easier to find and easier to trust.

The cost

You never see the jobs you were not asked to bid

A bad month is easy to explain away. Weather, the season, a big job that slipped. What you cannot see is the homeowner three streets over who looked, did not find you, and called somebody else — because that call never rings and never shows up anywhere you would notice. Leaving the site alone feels free for exactly that reason. Nothing breaks and no bill arrives. The crew that fixed theirs last spring just keeps taking the work you would otherwise be doing, and every month they hold that spot it gets harder to take back.

What it has to do

Four things, and everything else is decoration

We build websites for contractors, from a one-truck crew to a construction company website with a dozen trades under it. The list is the same either way.

It comes up when somebody nearby looks

A homeowner with a problem types it into their phone and calls one of the first names they see. If you are not on that screen, the job goes to whoever is, and you never find out it existed. Getting you onto that screen is the first thing we work on, not the last.

It looks like a real outfit on a phone

Almost everyone who checks you out is standing in their kitchen holding a phone. If the text is tiny, the photos are stretched and the whole thing needs pinching to read, they assume the work is the same. Your site should look as squared away as your truck.

Your number is one tap away

Somebody who wants you out there tomorrow should not have to hunt for a way to reach you. Your number sits at the top of every page and dials when they press it, and if you cannot pick up, there is a form that takes thirty seconds and lands in your inbox.

Your work is on it, not stock photos

The finished deck, the panel you cleaned up, the addition framed and dried in. Pictures of your own jobs beat any paragraph about quality and craftsmanship, because a homeowner can tell in two seconds whether they want their house to look like that.

Proof

A trades business, and a number we can put our name to

101 Exterminators

$120K to $6.8M
In annual revenue

Trucks, routes, licenses, and a phone that decides everything — the same business you are running, in a different trade. We grew them from $120K to $6.8M in annual revenue on a site and a campaign we built and ran ourselves.

The offer

Your free Growth Snapshot

Before you pay anybody for contractor website design, find out what you are up against. Tell us about the business and we will do the looking. We check what a homeowner near you sees when they search for your trade, we check what the two or three crews you bid against are doing that you are not, and if you have a site already we check that too. Then we come back with three things worth fixing first. It costs nothing, and there is nothing to cancel afterward.

  • No long-term contracts, month to month
  • No cost and no obligation
  • The site is yours to edit and own
  • Updates in plain language

Starting from nothing and just want a site up? Read about our starter website instead.

Get your free Growth Snapshot

We respond within 1 business day. No commitment.

Prefer email? hello@wearemachina.com

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