Pages that say nothing new
Your service pages could be pasted onto a competitor’s site, and nobody would notice.
SEO Content Writing
Pages written from what your best people know.
The best page on any subject is written from the knowledge of someone who does the work. We interview the people in your business who know, and turn what they say into pages that rank and persuade. Salinas Valley Health grew organic traffic 631 percent on guides written with its own physicians.
Organic trafficSalinas Valley Health · nine months163,800+631% visits a monthKeywords ranked19.2KAI Overview positions1,340Monthly visits22,400 → 163,800
What we measure3/3
- Searches each page appears for
- Readers who reach the page’s main answer
- Leads and sales that began on the page
Get your free SEO audit
No cost and no commitment.
The search problem
Copy written from a keyword list sounds like everyone else.
A writer is handed a keyword and a word count. They read the top five results and produce a sixth version of the same page. It says nothing your competitors have not said, because the writer never spoke to anyone who does the work. Google has no reason to rank it, and a reader has no reason to believe it.
Every page starts with a conversation with someone in your business who knows the subject. We write from what they tell us, check it with them, and shape it around the search and the decision the reader is trying to make.
In plain terms
What is SEO content writing?
SEO content writing is writing pages that answer what people search for, well enough that Google ranks them and readers act on them. The search tells us the question. The answer has to come from somewhere real: the experience of the people who do the work, your own numbers, what goes wrong and what it costs.
Google’s guidance asks three things of any page: who made it, how, and why. It rewards content that shows first-hand experience, and its spam policies name pages mass-produced without added value, whether people or AI made them. We use AI tools for research and checking, and people for the interviews, the writing and the judgment. Longer programs of articles are covered on our blog strategy page.
Signs the copy is holding the site back
Traffic without leads
Articles bring visitors who read and leave.
Experts too busy to write
The people who know the most have never had their knowledge put on a page.
Content made in bulk
A batch of quick articles went up, and rankings went down.
What we do in SEO content writing
One search, one reader, one next step. We also check whether a page you already have should be improved in place of a new one, since two pages on one subject compete with each other.
Thirty minutes with a technician, a clinician or a founder gives us what no research can: how the job is done in practice, what customers get wrong, and the numbers. That detail is what makes a page worth ranking.
The answer comes first, in plain words. Then come the evidence, the options, what it costs or involves, and a next step that fits where the reader is. Headings match what people search, so a skimmer finds their part.
Your expert approves the facts before anything goes live. After publication we read the searches the page appears for and how readers behave, and we revise.
Check it yourself
The swap test for any page.
Open your most important service page and a competitor’s, side by side, and cover the logos. If you could swap the text between the two sites and no customer would notice, the page is not doing its job, and Google has no reason to prefer it.
The fix is always the same kind of detail: something only your business would know. It might be a number from your own records, the mistake you see customers make, or the step other firms skip. Add three of those to a page and it stops being interchangeable.
- 01Read your main service page and underline every sentence a competitor could also say.
- 02Ask the person who does the work for three things customers do not know before they call.
- 03Add one real number, one common mistake and one thing you do differently.
- 04Put the direct answer to the search in the first two sentences.
- 05Name the person whose knowledge the page rests on.
What you get
Work you can hold.
- A brief for each page: the search, the reader and the purpose
- Expert interviews, recorded and turned into source notes
- Finished pages, with titles and descriptions for search
- A fact check signed off by your expert
- A revision after the first search data comes in
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Searches each page appears for
- Readers who reach the page’s main answer
- Leads and sales that began on the page
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Does Google penalize AI-written content?
Google says it judges content by its quality, whatever made it. What its policies punish is pages produced in bulk that add nothing for the reader, and unreviewed AI output often fits that description. Its guidance also notes that AI models do not retrieve facts, so everything they produce needs checking.
Do your writers know my industry?
They learn it from your people. Every page starts with an interview with someone in your business who does the work, and that person approves the facts before publication. The expertise on the page is yours, and the writing is ours.
How do you choose topics and keywords?
From three sources: what people search, what your customers ask your staff, and what your competitors rank for that you do not. A topic makes the list when it has demand, fits something you sell, and you have something true to say about it.
How long until new content ranks?
A new page has to be found and tested by Google before it settles, and there is no fixed date for that. Pages on an established site, on a subject it already covers, move faster. We revise each page once real search data arrives.
Who owns the content?
You do, in full, once it is delivered. Bylines carry the names of your own experts wherever a name helps the reader.
Keep exploring
Find the next useful page.
Tell us which page matters most to you. We will tell you who we would interview, and what the page is missing today.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Organic trafficSalinas Valley Health · nine months163,800+631% visits a monthKeywords ranked19.2KAI Overview positions1,340Monthly visits22,400 → 163,800
What we measure3/3
- Searches each page appears for
- Readers who reach the page’s main answer
- Leads and sales that began on the page
Get your free SEO audit
No cost and no commitment.