Posts with no readers
Most articles get a handful of visits in their first month and none after.
SEO Blog Writing & Strategy
Publish fewer posts, and make each one lead to a sale.
Most company blogs are a diary nobody reads. We plan articles around the questions your customers ask before they buy, connect each one to a service, and keep the library current.
Organic traffic37signals · earlier agency work+592%First-page visibility+1,188%Keyword visibility+114%
What we measure3/3
- Articles that rank for buyer questions
- Readers who continue to a service page
- Leads that began with an article
Get your free SEO audit
No cost and no commitment.
The search problem
Most blogs are written for the calendar.
A company commits to four posts a month. A year later it has forty-eight articles, a handful of visits and no leads it can trace. Each post was written to fill a slot. None answered a question a buyer asks, none pointed to a service, and several cover the same ground.
We plan a small number of articles that each answer a real question, tie every one to a page that sells, and treat the library as something to maintain. An old article that still ranks is worth more than a new one that does not.
In plain terms
Do blog posts still help SEO?
Blog posts help SEO when each one answers a question people search for and leads the reader toward something you sell. An article can rank for searches your service pages never will, such as how something works, what it costs or which option to choose, and bring in a buyer weeks before they are ready to call.
Volume is where most blogs go wrong. Google’s policies name mass-produced pages that add little as spam, whoever or whatever writes them, and a library of thin posts can weigh on the pages around it. A dozen articles that each settle a question are worth more than a hundred that do not. The craft of the single page is covered under SEO content writing.
Signs the blog is not earning its keep
Readers who never become leads
The blog has traffic, and nobody goes from an article to a service page.
Three posts on one topic
Several articles chase the same search, and none of them wins it.
A library nobody tends
Articles quote old prices, old rules and products you no longer sell.
What we do in SEO blog writing
Every existing post is sorted into keep, improve, merge or retire, by its visits, its rankings and what it leads to. Often the fastest gain is merging three weak posts into one strong one.
We group topics by the problem a customer is trying to solve and how close they are to buying. The plan covers each stage, and names the service page every article points to.
Each article gets a brief built on an interview with someone in your business, a clear answer in the opening lines, and links to the next useful page.
Twice a year we review what each article ranks for, and update the ones that have slipped or gone out of date. A date changes only when the content does.
Check it yourself
Sort your posts into four piles.
Open Search Console, go to Performance and switch to the Pages tab. Filter to your blog and sort by clicks over the last twelve months. In most libraries a few posts earn nearly all the visits, and the long remainder earns almost none.
That list is your plan. The few that work deserve protection and a link to a service page. The near misses, ranking a few places off the first page, deserve an hour of improvement each. The rest are candidates to merge or remove.
- 01Export your blog pages from Search Console with clicks, impressions and average position.
- 02Keep the posts with steady clicks. Check that each one links to a service page.
- 03Improve the posts ranking between positions 8 and 20. Update the answer and add what is missing.
- 04Merge the posts that cover the same question. Combine them and redirect the weaker ones.
- 05Retire the posts with no visits and no purpose. Redirect each to the closest useful page.
What you get
Work you can hold.
- An audit of every existing post: keep, improve, merge or retire
- A topic plan tied to your services and your buyers’ questions
- Briefs and finished articles, written from expert interviews
- Internal links from each article to the page that sells
- A twice-yearly refresh of the library
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Articles that rank for buyer questions
- Readers who continue to a service page
- Leads that began with an article
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
How many blog posts do we need each month?
Fewer than most plans assume. Publish when there is a real question to answer and you can keep the answer current. Two strong articles a month, tied to what you sell, do more than eight written to fill a calendar.
Is AI-written blog content safe?
It is safe when a person who knows the subject shapes and checks it, and risky when it is published in bulk unreviewed. Google’s guidance treats AI text produced without oversight as low effort, and its spam policies cover pages made at scale that add nothing.
How long before blog posts bring leads?
There is no honest fixed date. A new article has to be found, read and weighed against what already ranks, and that varies by subject and by site. Refreshing an old post that already ranks usually moves sooner than writing a new one, which is why the audit comes first.
How is blog writing different from SEO content writing?
Content writing covers every page on the site, service pages included. Blog strategy is the plan for the articles: which questions to answer, in what order, how they link to what you sell, and when to update them.
Who owns the articles if we stop?
You do. Every article, brief and plan is yours, and it stays on your site.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.SEO Content WritingHow each page is researched and written.Blog writingArticles written and published for you every month.Link BuildingArticles worth citing, and the outreach behind them.AI SEOAnswers written to be quoted by AI search.
Send us the blog. We will show you which posts are earning, which could, and which are in the way.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Organic traffic37signals · earlier agency work+592%First-page visibility+1,188%Keyword visibility+114%
What we measure3/3
- Articles that rank for buyer questions
- Readers who continue to a service page
- Leads that began with an article
Get your free SEO audit
No cost and no commitment.