Machina

What we do

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Machina — Marketing that moves numbers.

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Nineteen industries

One growth engine.

Design, advertising, development, and marketing built for the sectors driving what comes next — AI, fintech, health tech, and beyond.

All industries

Machina — Marketing that moves numbers.

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WordPress SEO

Your SEO plugin shows green. We fix what it cannot see.

WordPress runs your site, and an SEO plugin does not run your SEO. We fix what the theme and the plugins get wrong, sharpen the pages that sell, and set the site up so every new page is built to be found.

What we measureWordPress SEO3/3
  • Priority pages indexed and ranking
  • Load time on key templates
  • Leads from search

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No cost and no commitment.

Layered architectural forms representing a connected site system

The search problem

A green light in a plugin is not a ranking.

The plugin shows a green light on every page, and the phone still does not ring. The light checks that a keyword appears in the title. It cannot tell that the theme loads forty scripts, that tag and author archives have flooded Google with thin pages, or that the service page says nothing a buyer needs. WordPress makes publishing easy, and it makes these problems easy too.

We look at the site Google sees, with the theme and every plugin running, and fix it in order of what it costs you. Then we give your team simple rules for publishing, so the site stays in shape after we are done.

In plain terms

Is an SEO plugin enough for WordPress?

An SEO plugin is a set of controls, and it is no substitute for a plan. Yoast or Rank Math lets you edit titles, choose which pages Google may index and produce a sitemap. It cannot decide which pages your business needs, write them, speed up a heavy theme, or notice that two plugins are sending Google conflicting instructions. WordPress SEO is the work around the plugin.

WordPress has quirks worth knowing. Out of the box it creates archive pages for every tag, category, author and date, and its built-in sitemap lists author pages by default. A single checkbox under Settings, “Discourage search engines from indexing this site,” hides the whole site and switches the sitemap off, and it is often left ticked when a new site goes live. Moving to WordPress, or away from it, is a migration in its own right.

Signs the plugin is not the problem

01

All green, no leads

Every page passes the plugin check, and search brings few calls.

02

Slow on a phone

The theme and a stack of plugins make each page take seconds to appear.

03

Many pages in Google, few that matter

Tag, author and attachment pages outnumber the pages you sell from.

04

A new theme changed everything

Traffic moved after a redesign or a theme switch, and the cause is still unknown.

What we do in WordPress SEO

  • We crawl the live site and check each template: headings, titles, links and whether the main content is in the page. We list every plugin that touches SEO, and settle which one is in charge.

  • Tag, author, date and attachment pages are reviewed, and the thin ones are removed from the index. The sitemap is cut down to the pages you want found, and duplicate addresses are pointed at one.

  • We find what slows the pages down, which is usually the theme, oversized images and plugins loading on pages that do not use them. The templates that bring in customers are fixed first.

  • Your editors get a short guide: how to title a page, where it should link and what to check before publishing. We test again after every theme or plugin update.

Check it yourself

Six WordPress checks in ten minutes.

Log in to WordPress and look at three screens. The first is Settings, then Reading, where one checkbox can hide your whole site from Google. It is meant for sites under construction, and it is among the most common reasons a relaunched WordPress site vanishes from search.

The second is your plugin list. Two SEO plugins running at once will each write their own titles and instructions into the page, and Google has to guess between them. The third is your sitemap, which shows what you are asking Google to index.

  1. 01Under Settings, then Reading, confirm “Discourage search engines” is not ticked.
  2. 02Under Plugins, confirm only one SEO plugin is active.
  3. 03Open yoursite.com/wp-sitemap.xml, or your plugin’s sitemap, and read what is listed.
  4. 04Search Google for site:yourdomain.com and scan the results for tag, author or attachment pages.
  5. 05Under Settings, then Permalinks, confirm addresses use the post name, not a number.
  6. 06Test your main service page in PageSpeed Insights on mobile.

What you get

Work you can hold.

  • A site audit covering the theme, plugins, index and speed
  • A cleaned index and sitemap
  • Faster templates on the pages that sell
  • Rewritten service pages where the copy is the problem
  • A publishing guide for your editors

The readout

How we know it worked.

We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.

  • Priority pages indexed and ranking
  • Load time on key templates
  • Leads from search

Pricing

Your investment in being found

Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.

We recommend

Growth

Foundation, plus the pages, articles and links that reach more of your buyers.

$2,500a month

Month to month

Leadership

Growth, plus press outreach, more markets and reporting that follows each lead to revenue.

$5,000a month

Month to month

The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.

See every package in full

Questions

Before we start.

Do I still need an SEO agency if I use Yoast or Rank Math?

The plugin gives you the controls, and someone still has to make the decisions. Which pages to build, what they should say, why the site is slow and which archive pages to remove are all outside what a plugin does.

Will changing themes hurt my rankings?

It can. A new theme can change headings, internal links, speed and the code Google reads, even when the words stay the same. We check a theme on a staging copy before the switch, and compare the live site after.

Will you fix site speed, or only on-page SEO?

Both. On WordPress the two are tied together, since the theme and the plugins decide how fast a page loads. We fix speed first on the templates that bring customers.

Can you work with our existing plugins and page builder?

Yes. We work with the setup you have, whether that is Yoast, Rank Math, Elementor or a custom theme, and recommend a change only when something is causing real harm.

How much do WordPress SEO services cost?

It depends on the size of the site and what shape it is in. We look at it for free, and you see the scope and the price before any work starts. There are no long-term contracts.

Send us the site. We will show you what Google sees behind the green lights, and what to fix first.

  • How your buyers search for what you sell
  • Who shows up above you today, and why
  • Your website, as Google reads it

Prefer email? Write to hello@wearemachina.com

Prefer to talk? Call (831) 230-7787

Get your free SEO audit

No cost and no commitment.

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