All green, no leads
Every page passes the plugin check, and search brings few calls.

What we do
Services / SEO
Find the search work that fits your site, market, and next customer.
Services
Pick the search work that brings you customers.
Scroll the list to see all 15 services.
Content Marketing
Words and pages that turn a search into a customer.
Industry
Search work built around how your customers buy.
Technology
Get more customers from the platform you already run.
Services / Web Development
Build a clear, fast site that gives visitors a useful path from interest to action.
Services / Paid Advertising
Connect ad spend to the pages, audiences, and actions that matter.
Services / Email Marketing
Give customers a reason to open, respond, and come back.
Services / AI Automation
Build useful systems around the work your team already does.
Services / Branding & Design
Make the business recognizable across the places customers meet it.
Services / Social Media
Create a presence that helps people understand and remember your business.
Machina — Marketing that moves numbers.
Start a free strategy call

Central Coast & Local
Nineteen industries
One growth engine.
Design, advertising, development, and marketing built for the sectors driving what comes next — AI, fintech, health tech, and beyond.
Machina — Marketing that moves numbers.
Start a free strategy callYour SEO plugin shows green. We fix what it cannot see.
WordPress runs your site, and an SEO plugin does not run your SEO. We fix what the theme and the plugins get wrong, sharpen the pages that sell, and set the site up so every new page is built to be found.
No cost and no commitment.

The search problem
The plugin shows a green light on every page, and the phone still does not ring. The light checks that a keyword appears in the title. It cannot tell that the theme loads forty scripts, that tag and author archives have flooded Google with thin pages, or that the service page says nothing a buyer needs. WordPress makes publishing easy, and it makes these problems easy too.
We look at the site Google sees, with the theme and every plugin running, and fix it in order of what it costs you. Then we give your team simple rules for publishing, so the site stays in shape after we are done.
In plain terms
An SEO plugin is a set of controls, and it is no substitute for a plan. Yoast or Rank Math lets you edit titles, choose which pages Google may index and produce a sitemap. It cannot decide which pages your business needs, write them, speed up a heavy theme, or notice that two plugins are sending Google conflicting instructions. WordPress SEO is the work around the plugin.
WordPress has quirks worth knowing. Out of the box it creates archive pages for every tag, category, author and date, and its built-in sitemap lists author pages by default. A single checkbox under Settings, “Discourage search engines from indexing this site,” hides the whole site and switches the sitemap off, and it is often left ticked when a new site goes live. Moving to WordPress, or away from it, is a migration in its own right.
Every page passes the plugin check, and search brings few calls.
The theme and a stack of plugins make each page take seconds to appear.
Tag, author and attachment pages outnumber the pages you sell from.
Traffic moved after a redesign or a theme switch, and the cause is still unknown.
We crawl the live site and check each template: headings, titles, links and whether the main content is in the page. We list every plugin that touches SEO, and settle which one is in charge.
Tag, author, date and attachment pages are reviewed, and the thin ones are removed from the index. The sitemap is cut down to the pages you want found, and duplicate addresses are pointed at one.
We find what slows the pages down, which is usually the theme, oversized images and plugins loading on pages that do not use them. The templates that bring in customers are fixed first.
Your editors get a short guide: how to title a page, where it should link and what to check before publishing. We test again after every theme or plugin update.
Check it yourself
Log in to WordPress and look at three screens. The first is Settings, then Reading, where one checkbox can hide your whole site from Google. It is meant for sites under construction, and it is among the most common reasons a relaunched WordPress site vanishes from search.
The second is your plugin list. Two SEO plugins running at once will each write their own titles and instructions into the page, and Google has to guess between them. The third is your sitemap, which shows what you are asking Google to index.
What you get
The readout
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
Pricing
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
The plugin gives you the controls, and someone still has to make the decisions. Which pages to build, what they should say, why the site is slow and which archive pages to remove are all outside what a plugin does.
It can. A new theme can change headings, internal links, speed and the code Google reads, even when the words stay the same. We check a theme on a staging copy before the switch, and compare the live site after.
Both. On WordPress the two are tied together, since the theme and the plugins decide how fast a page loads. We fix speed first on the templates that bring customers.
Yes. We work with the setup you have, whether that is Yoast, Rank Math, Elementor or a custom theme, and recommend a change only when something is causing real harm.
It depends on the size of the site and what shape it is in. We look at it for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Send us the site. We will show you what Google sees behind the green lights, and what to fix first.
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
No cost and no commitment.
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