Leads without a source
Contacts arrive marked “organic search,” with no page or topic attached.
HubSpot SEO
See which searches became customers, then get more of them.
HubSpot knows every lead by name. We bring more of the right ones to the site through search, and use the CRM to show which pages and searches produced customers.
What we measureHubSpot SEO3/3
- Qualified leads from search, by page
- Form completion on key pages
- Deals and revenue that began with a search
Get your free SEO audit
No cost and no commitment.
The search problem
Plenty of content, and no line from a search to a sale.
A HubSpot portal fills up over the years: landing pages from old campaigns, blog posts on every topic, three forms that ask the same questions. Leads arrive, and nobody can say which search or which page brought the ones that closed. So next quarter’s content is planned by guesswork.
We sort the pages by the job each one does, fix the settings that confuse Google, and use HubSpot’s own records to tie each lead to the search that started it. The plan then follows the pages that produce customers.
In plain terms
Is HubSpot good for SEO?
HubSpot is a sound platform for SEO, with one advantage most others lack: the website and the CRM share a database. Each page sets its own address as the preferred one by default, the sitemap is built for you, and redirects are managed in one place. Its real strength is that a visit from search can be followed to a contact, a deal and revenue.
The trouble is usually clutter. Old campaign landing pages stay indexed and compete with service pages. Blog listing pages get no preferred address by default, and pointing them all at page one can hide older posts from Google. HubSpot’s own guidance also warns against blocking a page in the robots file and marking it “noindex” at the same time, since Google then cannot see the tag. For the leads side of the work, see B2B SEO.
Signs the portal is working against you
Old campaigns still in Google
Landing pages from past offers rank beside your main pages, or above them.
A blog with no path to sales
Articles get read, and readers never reach a form.
Forms that scare people off
Every form asks for ten fields, whatever the visitor came for.
What we do in HubSpot SEO
Every page is labeled as a service page, an article, a campaign landing page or a resource. Old campaign pages are retired or kept out of Google, so they stop competing with the pages meant to rank.
We review canonical settings, account-wide and on key pages, along with the robots file, redirects and language versions. Blog listing pages are set so Google can reach every post.
Topics are grouped around what you sell, each article links to the right service page, and each form asks only what the visitor’s stage justifies.
We set up reporting that ties each contact’s first page and search source to deals and revenue. Each month you see which pages produced customers, and the plan follows them.
Check it yourself
Find the pages that produced customers.
HubSpot already holds the most valuable SEO report you could ask for, and few teams build it. Every contact record stores the first page that person saw and where they came from. Joined to deals, that tells you which pages start customers.
Run it once and the content plan changes. A handful of pages usually accounts for most of the closed revenue from search, and they are seldom the ones with the most traffic.
- 01Build a contact report filtered to the original source “organic search.”
- 02Add the property “First page seen,” and group by it.
- 03Add deals and closed revenue for those contacts.
- 04Sort by revenue. Mark the top ten pages, and what kind of page each one is.
- 05Under Settings, Content, Pages, open SEO & Crawlers and read your canonical settings.
- 06Search Google for site:yourdomain.com and look for old landing pages that should not be there.
What you get
Work you can hold.
- A page inventory, each page labeled by its job
- Cleaned canonical, robots and redirect settings
- Topic groups linked to service pages, with forms sized to fit
- A report from first page seen to closed revenue
- A content plan built on the pages that produce customers
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Qualified leads from search, by page
- Form completion on key pages
- Deals and revenue that began with a search
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
What is included in HubSpot SEO services?
A review of your pages and settings in HubSpot, a cleanup of old and competing pages, a topic plan tied to your services, on-page work on the pages that matter, and reporting that follows a search visit to a deal.
Do we need to move all our content into HubSpot?
No. Many companies run the main site elsewhere and use HubSpot for forms, landing pages and the CRM. We work with the setup you have, and recommend a move only when it would solve a real problem.
Can you connect Search Console and GA4 with HubSpot?
Yes. Search Console shows which searches bring visitors, and HubSpot shows who those visitors became. Used together, they tell you which searches produce customers.
Do you handle migrations to or from HubSpot?
Yes. Moving a site onto HubSpot or off it changes addresses and templates, so we map every page, set the redirects and check the result, as with any migration.
How long until we see results?
Cleanup and on-page fixes usually show first. New topics take longer to rank. Because HubSpot records the source of every lead, you see the effect on leads and deals as it builds.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.B2B SEOSearch for a sale with several decision makers.SaaS SEOTrials, demos and pipeline from search.HubSpot consultingThe CRM, automation and reporting behind the site.SEO Blog Writing & StrategyA blog planned around what you sell.
Show us the portal. We will show you which pages have been producing customers, and which are in their way.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureHubSpot SEO3/3
- Qualified leads from search, by page
- Form completion on key pages
- Deals and revenue that began with a search
Get your free SEO audit
No cost and no commitment.