Far more pages than products
Google has indexed many times more addresses than the catalog holds.
Magento SEO
Turn a large catalog into search revenue.
A big Adobe Commerce store can put a vast number of addresses in front of Google, and most of them are copies. We point Google at the categories and products that sell, and we report in revenue.
What we measureMagento SEO3/3
- Priority categories and products indexed
- Share of crawl spent on pages that sell
- Revenue from search, by type of landing page
Get your free SEO audit
No cost and no commitment.
The search problem
The catalog makes more pages than anyone meant to publish.
Layered navigation lets a shopper filter by size, color, brand and price. Each combination has an address, and so does every sort order and every category path to a product. Google spends its visits on those copies, the categories that should rank are crawled less often, and a new product can wait a long time to be found.
We sort the catalog by what earns, set the rules that keep copies out of Google’s way, and strengthen the category and product templates. Each change is tested on a sample before it rolls out.
In plain terms
How is Magento SEO different?
Magento SEO is mostly a matter of scale and settings. Magento, sold today as Adobe Commerce, is built for large catalogs, and a large catalog multiplies addresses: filters, sort orders, and several category paths to one product. The platform has the controls to manage this, and many stores ship with them left at their defaults.
Three settings do much of the work. Canonical tags for categories and for products are separate switches in the admin. The option to include category paths in product addresses creates several addresses for one product, as Adobe’s own documentation warns. The setting that creates a permanent redirect when an address changes should be on. For filter pages, Google advises blocking the ones that should not rank from being crawled. The catalog method behind all of this is on our e-commerce SEO page.
Signs the catalog has outgrown its settings
New products are slow to appear
Fresh stock takes a long time to show in search.
Filters outrank categories
A filtered view ranks where the main category should.
An upgrade is planned
A version upgrade or a move to a new platform is coming, and search is not in the plan.
What we do in Magento SEO
We group categories, products and filter pages by the revenue and search demand behind them. That shows which pages carry the store, and which only cost crawl time.
We set canonical tags, robots rules and index rules for layered navigation, sorting and category paths, so that each product and each category has one address Google trusts.
Category pages get useful introductions and links to subcategories. Product templates get complete data, clear headings and details that load in the page. A fix made once in a template reaches every page built from it.
After each configuration change, extension update or catalog import, we crawl a sample and compare index coverage and landing pages against the baseline.
Check it yourself
Three admin settings to check today.
Most duplicate-address problems on Magento trace back to three settings. All of them sit under Stores, then Configuration, then Catalog, in the section named Search Engine Optimization. Checking them takes a few minutes and needs no developer.
Changing them is another matter on a live store, since addresses that are already indexed will move. Note what you find, and plan any change with redirects in place.
- 01Find “Use Canonical Link Meta Tag for Categories” and the same setting for Products. Both should be set to Yes.
- 02Find “Use Categories Path for Product URLs.” Set to Yes, it gives one product several addresses.
- 03Find “Create Permanent Redirect for URLs if URL Key Changed.” It should be set to Yes.
- 04In Search Console, compare the number of indexed pages with your count of products and categories.
- 05Open a category, apply two filters, and check whether that address appears in Google.
What you get
Work you can hold.
- A catalog segmentation by revenue and search demand
- Canonical, robots and index rules for navigation and sorting
- Category and product template improvements
- A release checklist for upgrades, extensions and imports
- Revenue reporting by type of landing page
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Priority categories and products indexed
- Share of crawl spent on pages that sell
- Revenue from search, by type of landing page
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Why do Magento stores build up duplicate URLs?
Layered navigation, sort orders, variants and several category paths can all show the same products at different addresses. The platform has a setting to control each, and they are often left at their defaults when a store launches.
What does a Magento SEO audit include?
A crawl of the store, a review of the SEO settings in the admin, the handling of layered navigation and pagination, the quality of category and product templates, speed, and index coverage in Search Console. You get the findings in order of the revenue behind them.
Will rankings survive an upgrade or a migration?
They can, with a plan. Addresses, templates and redirects need to be mapped before the move and tested on staging. We treat an upgrade as a migration and check the same things.
Do you work on Adobe Commerce as well as Magento Open Source?
Yes. The SEO settings and the catalog behavior are shared between them. We work with your developers or your agency partner on whichever edition and hosting you run.
How much do Magento SEO services cost?
It depends on the size of the site and what shape it is in. We look at it for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.E-commerce SEOThe full catalog method, on any platform.Enterprise SEOSearch across many templates, teams and releases.Technical SEOCrawling and indexing in depth.SEO Website MigrationsUpgrades and platform moves with the traffic kept.Shopify SEOIf the next platform is Shopify.
Send us the store. We will show you how many addresses Google is spending time on, and which ones earn.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureMagento SEO3/3
- Priority categories and products indexed
- Share of crawl spent on pages that sell
- Revenue from search, by type of landing page
Get your free SEO audit
No cost and no commitment.