You say “NYC” and nothing smaller
The site never names the neighborhoods or the borough your customers come from.
SEO Services for New York Businesses
Win your block, then your borough.
In New York, a customer’s “near me” is a ten-minute walk. We help you own the searches in your neighborhood first, then the borough, in the languages your customers use.
What we measureSEO Services for New York Businesses3/3
- Map visibility in your neighborhoods
- Calls, orders and direction requests from search
- New customers by neighborhood
Get your free SEO audit
No cost and no commitment.
The search problem
Eight million people, and each one searches a few blocks.
A dry cleaner in Astoria does not compete with one in Park Slope. Each fights for the map within a short walk of its own door, against a dozen others. A page that says “serving all of New York City” tells Google nothing about which of those small maps you belong on, and tells a customer nothing about whether you are close.
We start with where your customers come from, street by street, and build your site and your Google profile around those neighborhoods. For a business that serves the whole city, or sells to other companies, we build for the service and the industry first.
In plain terms
How does SEO work in New York City?
SEO in New York City works at the scale of the neighborhood. The city has five boroughs, and Brooklyn and Queens each hold more than two million people, more than most American cities. Google weighs how close you are to the searcher along with relevance and prominence, and in New York close means a few blocks. A business wins by being the clear answer for its own area, and widens from there.
Language matters as much as location. Nearly half of New Yorkers speak a language other than English at home, with Spanish, Chinese, Russian and Bengali among the most common. A page in the language your customers search in faces far less competition. Machina is based in California and works with New York businesses remotely. The method is the one on our local SEO page, applied block by block.
Signs the city is too big for your website
Lost on the map two blocks away
Search your service from a nearby corner, and competitors appear before you do.
One language on the page
Your customers speak Spanish or Chinese at the counter, and the site speaks only English.
Directories own your name
Delivery apps and listing sites rank above your own site when people search for you.
What we do in SEO for New York businesses
We plot your orders, bookings or foot traffic by neighborhood. Most New York businesses draw from a tighter area than they think, and that area is where the first work goes.
Your Google profile, your pages and your local mentions are tuned to the neighborhoods you serve, by the names people use: the Upper West Side, Bushwick, Flushing, Mott Haven. Each page says something true about serving that place.
Where your customers search in Spanish, Chinese or another language, we build pages in it, written by a fluent writer and connected properly to the English version.
We trace calls, forms, direction requests and orders to the search and the page they came from, neighborhood by neighborhood.
Check it yourself
Walk three blocks and search.
Stand outside your door and search for what you sell. Then walk three blocks in each direction and search again. In most of the country the results would stay the same. In New York they change, and you can watch your business drop off the map as you go.
That walk shows you your real territory today. The work is to hold the map inside it and push its edge out a few blocks at a time, with reviews from customers in those blocks and pages that name them.
- 01Search your main service from your front door. Note your place on the map.
- 02Repeat three blocks north, south, east and west.
- 03Check your Google profile: the category, the hours, photos from this season, and the neighborhood in your description.
- 04Search your business name. See whether your own site or a directory comes first.
- 05Ask your next ten customers which neighborhood they came from, and how they found you.
What you get
Work you can hold.
- A map of where your customers come from, by neighborhood
- A Google profile and site pages tuned to those neighborhoods
- Pages in a second language where your customers search in one
- Tracking for calls, forms, directions and orders
- A monthly report by neighborhood
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Map visibility in your neighborhoods
- Calls, orders and direction requests from search
- New customers by neighborhood
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Does Machina have a New York office?
No. We are based in Hollister, California, and work with New York businesses by phone and video. Your customers’ neighborhoods are the local part, and that knowledge comes from you and from your own sales records.
Can a small business rank in New York City?
Yes, in its own area. Nobody ranks first across all five boroughs for a local service, because Google shows each searcher what is close. A business that is the best answer in its neighborhood wins the searches that would walk through its door.
Should we have a page for every borough?
Only for the boroughs you serve today, and only when each page says something specific about serving it. For most storefronts, the neighborhood matters more than the borough.
Do we need pages in other languages?
If a real share of your customers search in another language, yes. Those searches are less contested, and a customer who finds a page in their own language has a reason to choose you.
How much does SEO cost for a New York business?
It depends on how many services and areas you want to win and how strong the competition is in each. We look at your site and your market for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Local SEOThe map, your Google profile and reviews.International SEOPages in more than one language, set up correctly.Small Business SEOA focused plan for an owner-run business.Google Business Profile managementA profile kept current every month.SEO for RetailStores, stock and foot traffic from search.
Tell us your address and what you sell. We will show you how far your map reaches today, and how to widen it.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureSEO Services for New York Businesses3/3
- Map visibility in your neighborhoods
- Calls, orders and direction requests from search
- New customers by neighborhood
Get your free SEO audit
No cost and no commitment.