Only your brand name brings visits
Search traffic is people who already know you, typing the store’s name.
Shopify SEO
Reach the shoppers who have never heard of your store.
Shopify handles the checkout. It does not bring you shoppers who have never heard of you. We build the collections and product pages that do, and trace search visits through to sales.
What we measureShopify SEO3/3
- Non-brand searches that reach the store
- Movement from collection to product
- Orders and revenue from search
Get your free SEO audit
No cost and no commitment.
The search problem
Shopify covers the basics and leaves the selling to you.
Shopify builds the sitemap, sets the canonical tags and keeps the store fast enough. That is why so many stores assume SEO is taken care of. Then the search traffic turns out to be people typing the brand name, the collections are a grid with no words, and a new theme has quietly removed the product details Google was reading.
We work on what Shopify leaves open: which collections exist and what they are called, what the product pages say, what the theme sends to Google, and where your links point. Then we tie search visits to sales.
In plain terms
Is Shopify good for SEO?
Shopify is good for SEO at the foundation. It creates a sitemap, canonical tags and a robots file on its own, and by default it keeps filtered and sorted collection pages from being crawled. What it cannot do is decide which collections your shoppers are searching for, write the pages, or check what your theme sends to Google.
Two Shopify habits are worth knowing. A product can be reached through a collection address as well as its own, and although Shopify marks the plain product address as the preferred one, many themes link to the collection version throughout the store. The robots file can also be edited through a theme template, and the custom version replaces Shopify’s file entirely, so a careless edit can open or close the whole store. The wider catalog method is on our e-commerce SEO page.
Signs the store is hard to find
Collections with no words
Collection pages are a product grid and a title, with nothing to tell Google or a shopper what belongs there.
A new theme, a drop in traffic
Visits fell after a theme change, though the content stayed the same.
Apps slowing every page
Each installed app added a script, and the store now loads slowly on a phone.
What we do in Shopify SEO
We research how people look for your products and build collections to match, each with a clear name, a useful introduction and links to related collections. Collections are where shoppers who do not know you arrive.
We make the theme link to each product’s main address everywhere, review how variants and sold-out items are handled, and set redirects when a product’s address changes.
Your best sellers get descriptions written for a buyer, complete details, and product data that lets Google show price, stock and reviews. We connect the store to Google Merchant Center for free listings.
We connect landing pages from search to product views, carts and orders, and report revenue by collection and by product.
Check it yourself
Check how the store links to its products.
Open any collection on your store and click a product, then look at the address bar. If it reads /collections/something/products/name, your theme is linking to the collection version of the product, and every product in the store has more than one address.
Shopify tells Google which version is preferred, so this is not a crisis. It does mean your own internal links, the strongest signal you control, point at the copy. On most themes the fix is a one-line change to the product card.
- 01Click a product from a collection page and read the address. The clean form is /products/name.
- 02Search Google for your top product type, without your brand. Note whether any collection of yours appears.
- 03Open your five main collections. Each needs a plain name and at least a few sentences of introduction.
- 04Under Online Store, then Preferences, check that the home page title and description are filled in.
- 05Count your installed apps, and remove the ones you no longer use.
What you get
Work you can hold.
- A collection plan built on shopper searches
- Theme fixes for product links, headings and speed
- Rewritten pages for priority collections and products
- Merchant Center connected, with free listings switched on
- Revenue reporting by collection and product
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Non-brand searches that reach the store
- Movement from collection to product
- Orders and revenue from search
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Is a Shopify SEO agency worth it?
It is worth it when search could bring more shoppers than it does today. If nearly all your search visits come from your own brand name, there is room. We look at the store for free and tell you plainly how much.
Can you edit our theme, or only send recommendations?
We make the changes. Theme edits are done on a copy first, checked, then published. You get a note of what changed and why.
Does changing a Shopify theme affect SEO?
It can. A theme controls headings, internal links, speed and the product data Google reads. We compare the output of the old theme and the new before the switch, and check the live store after.
How do you handle variants, filters and large catalogs?
Variants stay on one product page. Shopify already keeps filtered and sorted collection pages from being crawled, and we check that a custom theme or an app has not undone that. Where a filter matches a real search, we build a proper collection for it.
How much do Shopify SEO services cost?
It depends on the size of the site and what shape it is in. We look at it for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.E-commerce SEOThe full catalog method, on any platform.SEO for FashionSeasons, sizes and collections for apparel brands.Shopify developmentThemes and stores built to be fast and findable.WooCommerce SEOThe same work on a WordPress store.SEO Website MigrationsMoving onto Shopify without losing traffic.
Send us the store. We will show you the searches your collections could be winning, and what stands in the way.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureShopify SEO3/3
- Non-brand searches that reach the store
- Movement from collection to product
- Orders and revenue from search
Get your free SEO audit
No cost and no commitment.