Categories that do not rank
Searches for a product type go to competitors, and your category pages are a bare grid.
WooCommerce SEO
Send shoppers straight to the right category and product.
Shoppers search for products by type, by need and by name. We organize your catalog so they land on the right category or product, and we follow the visit through to the order.
Top-three rankingsSokol Blosser Winery · earlier agency work+194%First-page rankings+121%Search clicks+81%
What we measure3/3
- Category and product searches you appear in
- Movement from category to product
- Orders and revenue from search
Get your free SEO audit
No cost and no commitment.
The search problem
A catalog can grow faster than Google can make sense of it.
Every attribute, filter and sort order in WooCommerce can create another address for the same products. A store with a few hundred items can show Google thousands of pages, most of them near copies. The category pages that should bring shoppers in get lost among them, and the product pages carry the same supplier text as every other store that stocks the item.
We decide which pages deserve to be found, clear the copies out of the way, and make the categories and products worth landing on. Then we connect search visits to orders.
In plain terms
What does WooCommerce SEO involve?
WooCommerce SEO is the work of getting a store’s categories and products found in search, and of turning those visits into orders. It has a store side and a WordPress side. The store side is the catalog: categories, products, variations, filters and stock. The WordPress side is the theme, the plugins and the speed.
The catalog needs the closest watch. A product in several categories can be reached at more than one address, and from version 10.5 WooCommerce changed which category appears in a product’s address on some setups. Variations and filters add more copies. Google’s advice for filter pages is to keep them from being crawled unless they deserve to rank. The full method is on our e-commerce SEO page, and the WordPress layer is covered under WordPress SEO.
Signs the catalog is working against you
Supplier descriptions everywhere
Product text is copied from the manufacturer, word for word, as it is on every other store.
More pages in Google than products
Filters, sorts and variations have multiplied the catalog in the index.
Out-of-stock dead ends
Sold-out and discontinued products lead shoppers nowhere.
What we do in WooCommerce SEO
We match categories to how shoppers search, give each one an introduction that helps a buyer choose, and link related categories together. A good category page is where most new shoppers arrive.
We set which variation and filter addresses Google may crawl and index, and point the copies at one preferred page. A filter earns its own page only when people search for exactly that.
Your best sellers get their own descriptions, full specifications and answers to the questions shoppers ask before buying. Product data is set up so Google can show price, stock and reviews.
We connect search landing pages to carts and orders, and report revenue by category and by product, so the next round of work goes where the money is.
Check it yourself
Count your pages against your products.
The quickest health check for a store is a comparison of two numbers. The first is how many products and categories you have. The second is how many pages Google has indexed, which Search Console shows under Pages.
If the second number is several times the first, filters, sorts and variations are being indexed as if they were pages. That splits your ranking strength and spends Google’s attention on copies. The fix is a set of rules, and it rarely needs a new plugin.
- 01Count your published products and categories in WooCommerce.
- 02In Search Console, open Pages and note the number indexed.
- 03Search Google for site:yourstore.com inurl:orderby, then inurl:filter. Any results are copies.
- 04Open one product that sits in two categories. Check that it has a single address.
- 05Read three best-seller descriptions. Search a sentence from each in quotes to see who else uses it.
What you get
Work you can hold.
- A category structure built on shopper searches
- Index rules for variations, filters and sorts
- Rewritten descriptions and data for priority products
- A plan for out-of-stock and discontinued items
- Revenue reporting by landing page
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Category and product searches you appear in
- Movement from category to product
- Orders and revenue from search
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
How do you stop product variations creating duplicate pages?
By keeping variations on one product page with one preferred address. Each size or color can still be selected, and shown to Google through product data. A variation gets its own page only when it is a different product in a shopper’s eyes.
Should filtered category pages be indexed?
Only the few that match a real search and hold a useful set of products. The rest are shopping tools. We keep them out of Google’s way, so the main categories get the attention.
What happens to out-of-stock and discontinued products?
A product that will return stays live, marked out of stock, with an option to be notified. A product gone for good is pointed to its replacement or its category. Deleting it loses the links and rankings it earned.
Do you work with our existing SEO plugin?
Yes. We work with Yoast, Rank Math, All in One SEO or whatever the store runs, and change the setup only where it is causing a problem.
Can you guarantee rankings or revenue?
No, and no agency can in good faith. We commit to the work, and to reporting orders and revenue from search each month, so you can judge it on results.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.E-commerce SEOThe full catalog method, on any platform.WordPress SEOThe theme, plugin and speed layer under the store.Shopify SEOThe same work on a Shopify store.SEO for RetailWhen the store also has a shop floor.E-commerce developmentStores built to load fast and sell.
Send us the store. We will show you which categories could be bringing shoppers in, and what is in their way.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Top-three rankingsSokol Blosser Winery · earlier agency work+194%First-page rankings+121%Search clicks+81%
What we measure3/3
- Category and product searches you appear in
- Movement from category to product
- Orders and revenue from search
Get your free SEO audit
No cost and no commitment.