National sites answer for you
Patients in your area read health advice from publishers a thousand miles away.
SEO for Healthcare
Be the answer patients find, and the practice they choose.
Patients search their symptoms, their options and their doctor before they book. We help health systems and practices earn those searches with content their clinicians stand behind. Salinas Valley Health went from 22,400 to 163,800 visits a month from search with this approach.
Organic trafficSalinas Valley Health · nine months163,800+631% visits a monthKeywords ranked19.2KAI Overview positions1,340Monthly visits22,400 → 163,800
What we measure3/3
- Patients finding your clinical content
- Provider and location page visits
- Appointment requests and calls from search
Get your free SEO audit
No cost and no commitment.
The search problem
Your patients are reading someone else’s advice.
A parent searches a child’s symptom at eleven at night. The first results are national health sites, and none of them can say which local clinic takes the family’s insurance or has an opening tomorrow. Your physicians know the answer to the question, and your front desk knows the rest. None of it is on a page that parent can find.
We build patient content with your clinicians, give every provider and location a page that answers the practical questions, and trace appointment requests back to search, inside the privacy rules that govern health data.
In plain terms
How is healthcare SEO different?
Patients search before they book, and the practice whose clinicians answer their question well is the one they call. Healthcare SEO earns those searches, and it is held to a higher bar than most search work. Google treats health as a subject where bad information can hurt people, and looks for content that is accurate, in line with medical consensus and tied to real expertise. A page written by a marketer alone rarely clears that bar.
So the method is to put your clinicians on the page. For Salinas Valley Health we built patient guides written with the health system’s own physicians, and organic traffic grew 631 percent, from 22,400 to 163,800 visits a month, in nine months. Privacy shapes the work as well. Tracking code on pages where patients log in or book can fall under HIPAA, so measurement has to be designed with your compliance team.
Signs patients cannot find their way to you
Provider pages are a name and a photo
Nothing says what the doctor treats, which insurance is taken or how to book.
Locations blur together
Each clinic has the same paragraph, and Google shows the wrong one for nearby searches.
Search is not tied to appointments
Traffic gets reported, and booked visits do not.
What we do in healthcare SEO
We interview your physicians and write guides on the conditions and treatments your patients ask about, in plain language. Each guide carries the reviewing clinician’s name and the date of review, and is checked again on a schedule.
Every provider gets a page with what they treat, their training, the locations where they see patients, the insurance accepted and a direct way to book. A doctor who sees patients at a set location can also hold their own Google profile.
Each clinic page carries its own services, hours, parking, phone and providers, matched to its Google Business Profile. Nearby searches go to the location that looks most complete.
We count appointment requests and calls from search without sending patient details to advertising platforms. The tracking plan is reviewed with your privacy officer before anything is installed.
Check it yourself
Search the way a worried patient does.
Pick a condition your organization treats often. Search for it as a patient would, in plain words, then search it again with your city. Look at who answers the first search and who appears for the second. The gap between them is the opening: a trusted local source for the first question, with a clear next step for the second.
Then read one of your own provider pages as a new patient would. Google’s guidance on health content comes down to a test you can apply yourself. Is it accurate, does it say who wrote or reviewed it, and can the reader act on it?
- 01Search a common condition you treat, in a patient’s words. Note who ranks.
- 02Search the same condition plus your city. Note whether you appear.
- 03Open a provider page. Look for what they treat, where, which insurance, and a booking link.
- 04Find a health article on your site. Check for a named clinical reviewer and a review date.
- 05Compare one clinic’s hours and phone number on your site with its Google profile.
What you get
Work you can hold.
- Patient guides written with, and reviewed by, your clinicians
- Provider pages with conditions, insurance, locations and booking
- Location pages matched to each Google profile
- A review schedule that keeps medical content current
- A privacy-reviewed measurement plan for appointment requests
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Patients finding your clinical content
- Provider and location page visits
- Appointment requests and calls from search
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Who writes the medical content?
Our writers draft it from interviews with your clinicians, and a named clinician reviews every piece before it is published. Search work cannot replace medical accuracy, so nothing goes live on our word alone.
How do you handle HIPAA in SEO work?
We keep patient information out of marketing tools. Tracking is limited on pages where patients log in or book, and the plan is agreed with your privacy and compliance staff first. We do not need access to patient records for any part of this work.
How is healthcare SEO different from regular local SEO?
The local parts are the same: profiles, locations, reviews. The content is held to a stricter standard, because Google looks for accuracy and real expertise on health topics. Reviews need more care as well, since patient privacy limits how a practice may reply.
Should every location and every doctor have a Google profile?
Every location should. An individual doctor may have one if they see patients at that location, under Google’s rules. For a large group we decide case by case, since thin or duplicate profiles split reviews and confuse patients.
How do you measure success?
By appointment requests, calls and new-patient forms that began with a search, reported by service line and location. Visibility and traffic are reported as the reasons behind those numbers.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Local SEOEvery clinic on the map, with the right details.SEO Content WritingPatient guides drafted from interviews with your experts.Enterprise SEOSearch across a health system’s many sites and teams.AI SEOBeing the source that AI answers cite on health questions.HealthcareThe full marketing program for health organizations.
Tell us what you treat and where. We will show you what a patient in your area finds today, and where your clinicians should be answering.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Organic trafficSalinas Valley Health · nine months163,800+631% visits a monthKeywords ranked19.2KAI Overview positions1,340Monthly visits22,400 → 163,800
What we measure3/3
- Patients finding your clinical content
- Provider and location page visits
- Appointment requests and calls from search
Get your free SEO audit
No cost and no commitment.