Found by name only
People who know you can find you, and people searching for the service cannot.
Small Business SEO
Make the phone ring from Google.
When someone nearby searches for what you do, the first few names get the call. We give you what those names have: a clear page for every service, a Google profile filled in properly and a steady stream of real reviews.
Annual revenue101 Exterminators · full marketing program$6.8Min year twoA page for every city served4 countiesTwo-year revenue$120K → $6.8M
What we measure3/3
- Searches where your services appear
- Calls and forms that began with a search
- Service pages that start a lead
Get your free SEO audit
No cost and no commitment.
The search problem
Small sites win by being specific.
An owner has a few hours a month for marketing, and most SEO advice is written for companies with a content team. Follow it and those hours go into blog posts nobody searches for, while the page for your best-paying service is two short paragraphs and a stock photo.
We start where the money is. First come the pages for the work you most want, then the towns you serve, then your Google Business Profile and your reviews. Blog posts come last, and only for questions your customers ask you out loud.
In plain terms
What does small business SEO involve?
For an owner-run business, SEO comes down to one thing: when someone nearby searches for what you do, they find you and call. For most owner-run companies it comes down to three things: a clear page for each service, accurate details everywhere Google looks, and reviews from real customers.
The map results matter as much as the website. Google says it ranks local businesses on relevance, distance and prominence, and a complete Business Profile feeds all three. Our local SEO work covers the map in depth. This page is about getting the whole foundation right when time is the scarce thing.
When this is the right place to start
One page for everything
Every service shares a single page, so none of them can match a specific search.
A quiet Google profile
The profile has old hours, few photos and reviews nobody answered.
Leads you cannot trace
Calls come in, and you could not say which ones started with a search.
What we do in small business SEO
We ask which jobs you want more of and what customers call them, then check what people in your area type into Google. The plan starts with the two or three services where those lists meet.
Each priority service gets its own page that says what the job includes, where you do it, what it involves and how to book. It reads the way you would explain it across a counter, with photos of your own work.
We make sure Google can find and read every page, that the site works on a phone, and that the phone number and the form are one tap away. We also bring your Business Profile up to date and match its details to the site.
Once the core pages are earning, we add pages for the towns you serve and answers to the questions customers ask before they call. Each new page has a job, and we stop adding when there is nothing useful left to say.
Do this first, with or without us
One hour on your Google profile.
The fastest win for most local companies costs nothing. Google says businesses with complete and accurate information are easier to match with the right searches, and the profile is the first thing a nearby customer sees, often before your website.
Set aside an hour and work through the list below. Then search for your main service from a phone, a few miles from your shop, and look at who shows up. That screen is your real competition, and it is only three names long.
- 01Claim and verify your profile at google.com/business if you have not already.
- 02Use your real business name. Google’s rules do not allow a town or a service added to it.
- 03Choose the primary category that names your main service, and add secondary ones for the rest.
- 04Set real hours, including holidays, and list the towns you travel to.
- 05Add ten recent photos of your own work, crew or storefront.
- 06Ask happy customers for reviews and reply to each one. Never pay for a good review. A federal rule in force since October 2024 bans fake reviews and rewards tied to a positive rating.
- 07Check that your name, address and phone number match your website exactly.
What you get
Work you can hold.
- A short plan: the services, towns and searches to go after first
- Service pages written from your own knowledge of the work
- A cleaned-up Google Business Profile that matches your site
- Call and form tracking, so each lead shows where it came from
- A plain monthly note: what we did, what moved and what comes next
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Searches where your services appear
- Calls and forms that began with a search
- Service pages that start a lead
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Do I need a blog to start SEO?
No. The first job is to make your service pages clear and complete. A blog helps later, when it answers questions your customers ask and points them to the service that solves the problem.
How much does SEO cost for a small business?
It depends on how many services and towns you want to win and what shape the site is in. We look at your site first, for free, and you see the scope and the price before any work starts. There are no long-term contracts.
How long before I see results?
Fixes to an existing page or a Google profile usually show first. New pages take longer, because Google has to find them and weigh them against sites that have been there for years. We report every month, so you see the early signs, such as how often you show up in searches and how many calls come in, well before the numbers settle.
Can I do SEO myself?
A good part of it, yes. You can complete your Google profile, ask customers for reviews and write honest descriptions of your services. Owners usually bring us in for the parts that need tools or time: finding what people search, fixing what Google cannot read, and writing the pages.
What do you need from me to start?
About an hour of your time, access to your website and your Google Business Profile, and photos of real jobs. You know the work, the towns and the questions customers ask. We turn that into pages, and you approve each one before it goes live.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Local SEOThe map pack, your Business Profile, reviews and citations.SEO for ContractorsSearch for trades and home service companies.Google Business Profile managementA profile kept current, month after month.Small business websitesA site built to be found and to make the phone ring.SEO Blog Writing & StrategyArticles that answer what your customers ask.
Tell us what you do and where. We will show you who shows up above you today, and the first three moves we would make.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Annual revenue101 Exterminators · full marketing program$6.8Min year twoA page for every city served4 countiesTwo-year revenue$120K → $6.8M
What we measure3/3
- Searches where your services appear
- Calls and forms that began with a search
- Service pages that start a lead
Get your free SEO audit
No cost and no commitment.