The same fault, everywhere
An audit finds one problem on thousands of URLs, and each one traces back to a single template or feed.
Enterprise SEO
Fix one template and lift thousands of pages at once.
On a big site, search problems live in templates and approval queues. We find the fixes worth the most, size them in revenue so they get scheduled, and check every release.
Organic trafficSalinas Valley Health · nine months163,800+631% visits a monthKeywords ranked19.2KAI Overview positions1,340Monthly visits22,400 → 163,800
What we measure3/3
- Index coverage by priority template
- Share of sized tickets shipped
- Qualified search visits by business line
Get your free SEO audit
No cost and no commitment.
The search problem
One template fault repeats on every page it builds.
On a large site a fault is rarely one page wide. A title rule written into a template repeats on every page that template builds. Three teams publish into the same section, and none of them owns its internal links. A fix agreed in the spring is still in a backlog in the fall, because nobody could say what it was worth.
We group the site by template and by business line, size each problem by the pages and revenue behind it, and write the fix as a scoped ticket with an owner. Then we check the release on live pages, section by section.
In plain terms
What is enterprise SEO?
Enterprise SEO is search work for sites too large to fix by hand: tens of thousands of pages, many templates, several teams and a release calendar. The work shifts from editing pages to changing the rules that build them, and from winning one argument to setting a standard every team publishes against.
Scale changes the technical questions as well. Google’s own guidance says crawl budget, the number of pages it will fetch from a site in a given period, mostly matters for sites with about a million pages that change weekly, or about ten thousand that change daily. It calls those rough figures. Past that point, which pages Google spends its time on becomes a decision someone has to make on purpose. Our technical SEO page covers the method. This page covers running it across a large organization.
When a site has outgrown page-by-page fixes
Fixes stall in the queue
Search tickets lose to feature work because nobody attached a number to them.
Sections compete
Two business lines publish pages for the same search, and Google swaps between them from week to week.
No one owns the rules
Titles, canonical tags and internal links are set differently by each team, with no standard to check against.
What we do in enterprise SEO
We sort every URL by the template that builds it, the business line it serves and the job it does in search. A million pages become a few dozen patterns, and you can see which patterns carry revenue and which only carry crawl cost.
We write the rules for titles, canonical tags, internal links, redirects and new-page launches into one document, agreed with the teams who publish. It names who owns each rule and who signs off on an exception.
A change to a template is tested on a sample of live pages before it rolls out to the full section. We check the HTML a crawler receives, since a fix that looks right in a browser can still be wrong in the source.
For each release we track the set of URLs it touched, how Google crawled and indexed them afterward, and what happened to their search entries. A regression gets caught in days, while the change that caused it is still fresh in someone’s mind.
For the team that owns the backlog
How to size a search ticket so it ships.
Search work loses to feature work for a plain reason. A feature ticket arrives with a forecast, and a search ticket arrives with the words “best practice.” The cure is to size every search ticket the way product sizes its own work, in pages and in money.
You can do the sizing with data you already hold. Search Console gives clicks and impressions by page, your analytics gives revenue or leads by landing page, and a crawl gives the count of URLs a fault touches. Put the three together and the order of work usually changes.
- 01Count the URLs the fault touches, by template, from a crawl.
- 02Pull the last twelve months of organic clicks, and revenue or leads, for that set of URLs.
- 03Write the expected change in plain terms: these pages become indexable, or these titles start matching the search.
- 04Name one owner, one release date and the live pages you will test on.
- 05After release, compare the same set of URLs against its own baseline, never against the whole site.
What you get
Work you can hold.
- A site segmentation: every URL mapped to a template, a business line and a search role
- A sized backlog, each ticket with its page count, value and owner
- A search standard your teams publish against, with rules for exceptions
- Release checks for each deployment, read by URL set
- A quarterly summary for leadership: what shipped and what it returned
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Index coverage by priority template
- Share of sized tickets shipped
- Qualified search visits by business line
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
How do you prioritize a large SEO backlog?
We start with the templates tied to revenue, then weigh three things for each fault: how many pages it touches, how much search demand those pages serve, and how hard the fix is to ship. The result is one ordered list, so the first sprint goes to the work with the most behind it.
Can you work alongside our in-house SEO team?
Yes. We can add hands for audits, sizing and release checks, or give a second opinion on a hard call. The standard and the backlog belong to your team and stay with it when we step back.
How do you get engineering to schedule SEO work?
By writing tickets the way engineers write their own. Each one states the affected URLs, the expected change, the acceptance test and the value behind it. A ticket that reads “improve canonicals” waits. A ticket that names the template, the rule and the test gets a sprint.
Does crawl budget matter for our site?
It matters once a site is very large or changes very fast. Google’s guidance gives rough figures: about a million pages that change weekly, or about ten thousand that change daily. Below that, a crawl problem is often a linking or duplication problem with a simpler fix.
How is enterprise SEO reported?
By business line and by release. Leadership sees search visits, leads or revenue for each line against its own baseline. The working teams see what each deployment changed for the pages it touched. One sitewide traffic chart answers neither question.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Technical SEOThe crawl, index and rendering method behind the template work.SEO Website MigrationsReplatform or redesign without losing search entry pages.International SEOLanguage and country versions that reach the right market.SEO ConsultingDiagnosis, roadmap and review for a team that ships its own work.Headless SEOSearch requirements for a decoupled front end.
Show us the site and the backlog. We will tell you which patterns carry the most, and what we would ship first.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Organic trafficSalinas Valley Health · nine months163,800+631% visits a monthKeywords ranked19.2KAI Overview positions1,340Monthly visits22,400 → 163,800
What we measure3/3
- Index coverage by priority template
- Share of sized tickets shipped
- Qualified search visits by business line
Get your free SEO audit
No cost and no commitment.