You pay for every lead
Leads come from portal subscriptions, and each one is shared with other agents.
SEO for Real Estate
Be the agent sellers find when they ask what their home is worth.
The portals own the listing search. You can own the searches about your neighborhoods, your market and what a home is worth, which is where sellers and serious buyers start. We build the pages that put your name there.
Organic visibilityJuniper Commercial · earlier agency work+133%Organic traffic+58%Form starts+31%
What we measure3/3
- Neighborhood and seller searches you appear in
- Valuation and showing requests from search
- Listing appointments that began on Google
Get your free SEO audit
No cost and no commitment.
The search problem
The portals have the listings. You have the local knowledge.
Every agent’s site shows the same listings from the same feed, and the big portals show them better. Competing on listings is a race you cannot win. A seller deciding who to call searches for something else: what homes on their street sold for, how the market is moving, who knows the neighborhood. Most agent sites have nothing to say there.
We build the pages only a local agent can write: neighborhoods, market updates and seller guides, backed by your own sales. Then we make sure the listing pages you do have help more than they hurt, and that every page leads to a call, a showing or a valuation request.
In plain terms
How does SEO work for real estate?
Real estate SEO is the work of being found by buyers and sellers in your market before they pick an agent. The portals will outrank any brokerage for a plain “homes for sale” search. An agent can win the local searches the portals answer badly: a specific neighborhood, a school area, a condo building, a home value question, an agent’s own name.
The field has rules of its own. Listings come from a shared feed, so thousands of sites carry identical pages, and Google has little reason to rank yours. Fair housing law covers what you publish online as much as in print, which shapes how neighborhood pages are written. The map side of the work is covered on our local SEO page.
Signs the portals are getting your leads
Your site is a listing feed
Take away the feed, and there is almost nothing left to read.
No one finds you by neighborhood
Search your best neighborhood with “real estate agent,” and you are not on the page.
Sellers call someone else
Buyers find you, and listing appointments go to an agent with a bigger name online.
What we do in real estate SEO
Each area you work gets a page written from what you know: the streets, the housing types, price ranges from your own sales, commutes and schools described by fact. The pages describe homes and places, never who should live there, which keeps them inside fair housing rules.
Sellers are the lead most agents want, and they search differently from buyers. We build home value pages, selling guides and recent-sales pages for your market, each with a simple way to ask for a valuation.
We tell Google which listing pages to show and which to ignore, and clear out sold homes, so the shared feed stops burying the pages only you could write.
An agent who meets clients at a real office can hold their own Google profile. We complete it, tie it to your site and build a routine for asking each closed client for a review.
Check it yourself
Search like a seller on your street.
Sellers rarely start with “real estate agent.” They start with their own house. Search the way they do and you will see where the gap is: the portals answer with an automated estimate, and almost no local agent offers anything better.
Write one page this month that the portals cannot. Pick the neighborhood where you have closed the most sales, and put down what you know: what sold, for how much, how fast, and what buyers there ask for. Keep it to homes and facts, and use that page as the model for every other neighborhood you cover.
- 01Search “home value” plus your town. Note which local agents appear, if any.
- 02Search your best neighborhood with “homes for sale,” then with “real estate agent.”
- 03Search your own name. Check what shows: your site, your profile, your reviews.
- 04Open one of your listing pages and one neighborhood page. Ask what on each only you could have written.
- 05Count your Google reviews against the three agents who show up on the map.
What you get
Work you can hold.
- Neighborhood pages written from your sales and local knowledge
- Seller pages: home value, selling guides and recent sales
- Index rules for listings and search pages
- A complete Google profile and a review routine
- Reporting on valuation requests, showing requests and calls
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Neighborhood and seller searches you appear in
- Valuation and showing requests from search
- Listing appointments that began on Google
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Can an agent outrank Zillow?
Not for a citywide “homes for sale” search, and it is not worth trying. You can outrank the portals for a neighborhood, a building, a home value question in your town, and your own name. Those searches are smaller, and the people making them are closer to choosing an agent.
Will my IDX listings help my SEO?
Very little on their own, because the same listing appears on thousands of other sites and Google has no particular reason to prefer your copy of it. Listings keep visitors on your site once they arrive. The pages that bring them there are the ones only you can write.
Is SEO worth it for a single agent?
It can be, provided you concentrate on a small territory, since a single agent cannot cover an entire metropolitan area and does not need to. Three or four neighborhoods covered well, plus a strong profile and reviews, is a plan one person can keep up.
How long does real estate SEO take?
A completed profile and better pages for your own name usually show first. Neighborhood and seller pages take longer to rank, and then keep working, since the questions behind them do not change with the listings.
How much does SEO cost for an agent or a brokerage?
It depends on how much ground you want to win and how strong the competition is there. We look at your site and your market for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Local SEOThe map, your profile and reviews in your market.SEO Blog Writing & StrategyMarket updates and guides that keep your name in front.SEO Content WritingNeighborhood and seller pages written from what you know.Small Business SEOA focused plan for a solo agent or a small team.Real estateThe full marketing program for agents and brokerages.
Tell us your market and the neighborhoods you know best. We will show you who buyers and sellers find there today.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
Organic visibilityJuniper Commercial · earlier agency work+133%Organic traffic+58%Form starts+31%
What we measure3/3
- Neighborhood and seller searches you appear in
- Valuation and showing requests from search
- Listing appointments that began on Google
Get your free SEO audit
No cost and no commitment.