Shoppers find the chains first
Search your best category with your town, and the big-box stores fill the screen.
SEO for Retail
Bring more shoppers to the door and the cart.
People search before they shop: for the product, the store and whether it is in stock nearby. We make sure they find yours, online and on the map, and we follow the visit through to the sale.
RevenueBargetto Winery · earlier agency work+85%Transactions+152%Top-three rankings+40%
What we measure3/3
- Store and category searches you appear in
- Calls, direction requests and product views
- Sales that began with a search
Get your free SEO audit
No cost and no commitment.
The search problem
The sale starts with a search you may not be showing up for.
A shopper wants running shoes today. They search, see three stores on the map and a row of products with prices, and pick one. If your store is not there, or your products show no price and no stock, you lost a sale you never knew was open. It usually comes down to three things: a store page missing details, categories named in your words where shoppers use theirs, and products that never made it into Google’s free listings.
We line up the three things a shopper checks: where the store is, whether you carry the item, and what it costs. Then we tie search visits to store visits, carts and sales, so you can see what the work brings in.
In plain terms
What is retail SEO?
Your customers are already searching for what you sell, and retail SEO makes sure your store and your shelves are what they find. It covers two kinds of search at once. One is local, where someone wants a store nearby that is open now. The other is product search, where they want a specific item, a category or a comparison.
A retailer with a shop floor and a website has an edge a pure online seller lacks: Google can show your product, your price and a store five minutes away in the same result. Google also shows products in its Shopping tab for free. You send it a list of what you sell, with prices, through a free Google account called Merchant Center. For a store that sells mostly online, the catalog work on our e-commerce SEO page matters more.
Signs search is leaving sales on the table
Products with no price in Google
Your items show without a price or stock status, or are missing from the Shopping tab altogether.
Categories in house language
The site says “Performance Footwear,” and shoppers type “running shoes.”
Store details out of date
Holiday hours, departments and phone numbers differ between Google, the website and the door.
What we do in retail SEO
Each store gets a page with its real hours, departments, services, parking and what it stocks, matched to a complete Google Business Profile. Holiday hours are set before the holiday, since a shopper who drives to a locked door is slow to come back.
We compare your category names with the words people type, then build category pages that help someone choose: what the range covers, how the options differ and which suits whom. Those are the pages that rank for searches with money behind them.
We set up or clean your product feed in Google Merchant Center, so your items can appear with price and availability in the Shopping tab, in Search and in Images, at no cost per click. Product pages get the same facts in a form Google can read.
We trace calls, direction requests, carts and purchases to the search and the page that began them, and report by store and by category.
Check it yourself
Shop your own store from a phone.
The fastest audit a retailer can run takes ten minutes and a phone. Pick the three products or categories that earn you the most, and search for each the way a customer would, once with your town and once with “near me.” What you see is what your customers see.
Pay attention to the row of product pictures with prices. Many of those are free listings, and any store with a product feed can be among them. Google asks for a price, a picture and availability for each item, plus your shipping and return terms.
- 01Search your top category plus your town. Note whether your store is on the map.
- 02Search a specific product you stock. Look for your listing among the pictures with prices.
- 03Open your Google profile and check hours, holiday hours, phone and photos against the real store.
- 04On your own site, try to reach that product in three taps or fewer from the homepage.
- 05Check that the product page shows a price, stock and a way to buy or reserve.
What you get
Work you can hold.
- Store pages and Google profiles that match, for every location
- Category pages rewritten in shopper language
- A working Merchant Center feed with free listings switched on
- Product page improvements for your best sellers
- Reporting by store and category: visits, calls, directions and sales
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Store and category searches you appear in
- Calls, direction requests and product views
- Sales that began with a search
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
How do I get my store to show up for “near me” searches?
Google decides those results by relevance, distance and prominence. You cannot change the distance, so the work goes into the other two: a complete Business Profile with the right categories, store pages that name what you carry, and a steady flow of real reviews.
Should a store focus on local SEO or e-commerce SEO?
If most sales happen in the store, start local, with the profile, the store pages and reviews. If most happen online, start with categories and products. A retailer with both should do both, because Google can show a nearby store and a product in one result.
How do I get my products into Google Shopping for free?
Open a Google Merchant Center account, add your products through a feed or your store platform, and opt in to free listings. Each product needs a title, a picture, a price and availability, and Google needs your shipping and return terms. Placement is never guaranteed, and you cannot appear at all without the feed.
Is retail SEO the same as e-commerce SEO?
They overlap. Retail SEO adds the store itself: the map, opening hours and what is in stock nearby. E-commerce SEO goes deeper into the catalog, with filters, variants and the path to checkout.
How much does SEO cost for a retailer?
It depends on how much ground you want to win and how strong the competition is there. We look at your site and your market for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.E-commerce SEOCategories, products, filters and the path to checkout.Local SEOThe map, your profile and reviews for every store.Shopify SEOCollections and products on a Shopify store.SEO for FashionSeasons, sizes and collections for apparel.Retail and e-commerceThe wider marketing program for stores and brands.
Tell us what you sell and where. We will show you what a shopper sees when they search for it today.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
RevenueBargetto Winery · earlier agency work+85%Transactions+152%Top-three rankings+40%
What we measure3/3
- Store and category searches you appear in
- Calls, direction requests and product views
- Sales that began with a search
Get your free SEO audit
No cost and no commitment.