Every page says “Los Angeles”
The cities and neighborhoods you work in are never named.
SEO Services for Los Angeles Businesses
Get found in the parts of LA you serve.
Nobody looks for a plumber in “Los Angeles.” They search in Pasadena, Santa Monica or the Valley. We put your business in front of the parts of LA you serve, in English and in Spanish.
What we measureSEO Services for Los Angeles Businesses3/3
- Cities and districts where you appear
- Leads from inside your service area
- Calls and forms from Spanish-language pages
Get your free SEO audit
No cost and no commitment.
The search problem
“Los Angeles” is a region, and customers search by city.
Los Angeles County holds 88 incorporated cities, plus about a million people in areas that belong to none of them. A customer in Glendale types Glendale. A site that targets “Los Angeles” competes with every business in the basin for a search few local buyers make, and it is missing from the dozens of smaller searches where the jobs are.
We start with a map of where you work and how far customers will drive, then give each city that matters to you its own page, its own place in your Google profile and reviews from customers who live there. More than half the county speaks a language other than English at home, so we plan for Spanish from the start.
In plain terms
How does SEO work in Los Angeles?
In Los Angeles, customers search by their own city, so a business wins one city at a time. Google treats Burbank, Long Beach and Santa Monica as separate places, because they are. A company wins by being specific: a page and a presence for each city or district it works in, backed by reviews and jobs from that place.
Two facts set this market apart. Drive time decides what “local” means, and a customer on the Westside will not cross the 405 at five o’clock for a service they can get nearby. About 55 percent of county residents also speak a language other than English at home, some 3.5 million of them Spanish speakers. Machina is based in Hollister, California, and works with Los Angeles businesses remotely. The method is on our local SEO page.
Signs you are targeting a city nobody types
Leads from too far away
Calls come from an hour’s drive off, and you turn them down.
Invisible one city over
You rank near the office, and nowhere in the next city along the freeway.
English only
A large share of your customers speak Spanish, and the site has no Spanish page.
What we do in SEO for Los Angeles businesses
We map the cities and districts you serve and how far a customer will travel to you, or you to them. The plan follows drive time on real roads, which matters more here than miles.
Each city or district you prioritize gets a page with what you do there, jobs you have done nearby and details that are true only of that place. Santa Clarita and Santa Monica do not get the same page.
We write Spanish pages for the services and areas where your customers search in Spanish, and connect them to the English versions so Google shows each searcher the right one.
Calls and forms are traced to the page and the city they came from, and we report the ones inside your service area apart from the ones outside it.
Check it yourself
Search from the cities you serve.
List the five cities or neighborhoods where your best customers live. Search your main service with each name, one at a time. For most businesses the result is the same: visible in one, missing in four.
Then look at who does appear. They are rarely bigger companies. They are the ones with a page that names the place and reviews from people who live there. That is a gap you can close one city at a time, starting where a customer is worth the most.
- 01Write down the five places your best customers come from.
- 02Search your service plus each place name. Note where you appear.
- 03For each search, open the top result and see how it names the place.
- 04Check the service area on your Google profile against the places you listed.
- 05Look through recent leads, and mark the ones that came from too far away to serve.
What you get
Work you can hold.
- A service-area map built on drive time
- A page for each priority city or district
- Spanish pages for the services and areas that need them
- A Google profile with the right service areas
- Lead reporting by city, inside and outside your area
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Cities and districts where you appear
- Leads from inside your service area
- Calls and forms from Spanish-language pages
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Is Machina based in Los Angeles?
No. We are based in Hollister, on California’s Central Coast, and work with Los Angeles businesses by phone and video. Being in the same state helps with the time zone, and little else changes.
Can one page target all of Los Angeles?
One page can describe a service you offer across the whole region. It will not win local searches in each city. Those go to pages and profiles tied to a specific place, so the cities that matter to you each need their own.
How many city pages do we need?
As many as you can make useful, starting with the few where your best customers are. Five strong pages do more than fifty that repeat one paragraph with the name changed, and the copied kind can harm the whole site.
Do we need a Spanish version of the site?
Not always the whole site. Start with the services and areas where your Spanish-speaking customers are, and write those pages properly in Spanish. A machine-translated copy of everything helps nobody.
How much does SEO cost for a Los Angeles business?
It depends on how many services and areas you want to win and how strong the competition is in each. We look at your site and your market for free, and you see the scope and the price before any work starts. There are no long-term contracts.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Local SEOThe map, your Google profile and reviews.International SEOEnglish and Spanish pages that reach the right searcher.SEO for ContractorsA page for every service and every city you work in.Small Business SEOA focused plan for an owner-run business.Google Business Profile managementService areas, photos and reviews kept current.
Tell us what you do and which parts of LA you serve. We will show you where you appear today, and where you are missing.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureSEO Services for Los Angeles Businesses3/3
- Cities and districts where you appear
- Leads from inside your service area
- Calls and forms from Spanish-language pages
Get your free SEO audit
No cost and no commitment.