Traffic without leads
Pages rank and bring visits, and calls and forms do not follow.
UX Design for SEO
Turn the visitors you already have into customers.
Ranking is half the job. When a visitor lands, cannot find the answer and leaves, the ranking earned nothing. We redesign the pages search sends people to, so more of them call, book or buy.
What we measureUX Design for SEO3/3
- Leads per hundred search visitors
- Visitors who reach the next step
- Calls and forms from the redesigned pages
Get your free SEO audit
No cost and no commitment.
The search problem
Winning the click is only half of it.
A page ranks near the top and brings steady visits, and almost none of those visitors call. The answer is four screens down, under a slideshow. The phone number is in the footer. On a phone, the form asks for eleven fields. Search did its part and delivered the visitor, and the page let them go.
We study what a searcher wanted and what the page shows them first, then rebuild the order, the layout and the path to contact. Every change is measured against the leads the page produced before.
In plain terms
Does UX affect SEO?
UX affects SEO in two ways, one direct and one that matters more. Directly, Google measures page experience: how fast the main content loads, how quickly the page responds to a tap, and whether the layout jumps while it loads. Google recommends good scores and says plainly that relevance comes first, so a fast page with the wrong answer will not outrank a slower page with the right one.
The larger effect is on what a ranking is worth. Design decides whether a visitor from search finds the answer, trusts the business and takes a step. Doubling the share of visitors who call does as much for revenue as doubling the traffic, and it is usually the quicker of the two. A full rebuild carries a search risk of its own, which our SEO migration work is there to manage.
Signs the page is letting visitors go
Visitors leave in seconds
People arrive from search and go back to the results almost at once.
Hard to use on a phone
Text is small, buttons sit too close together and the form is a chore.
A redesign is coming
A new look is planned, and no one on the project has asked what it will do to search.
What we do in UX design for SEO
For each key page we compare the searches that bring visitors with what the first screen shows them. If someone searched for a price and the page opens with a mission statement, we change what comes first.
The direct answer, the evidence and the main options go where a visitor sees them without scrolling far. Supporting detail follows, in an order that matches the questions people ask next.
The phone number, the form and the booking button are easy to reach from anywhere on the page, on a phone first. Forms ask only for what you need to reply.
Every design is checked for search before it ships: links a crawler can follow, the same content on mobile as on desktop, and load speed on a mid-range phone. Then we measure leads against the old version.
Check it yourself
The five-second test.
Ask someone who does not know your business to look at your main landing page on a phone for five seconds, then take it away. Ask what the company does, who it is for and what they would do next. If they cannot say, most of your search visitors cannot either.
One technical point is worth checking while you are there. Google indexes the mobile version of a page, so anything missing from the phone layout is missing from Google. Content tucked into a tab or an accordion still counts. Content that loads only after a tap or a swipe may not.
- 01Run the five-second test on your three busiest pages.
- 02On a phone, count the taps from each page to a call or a sent form.
- 03Count the fields in your main form, and cut the ones you never use.
- 04Compare the phone and desktop versions of one page for missing text or links.
- 05Test the page in PageSpeed Insights, and read the mobile results first.
What you get
Work you can hold.
- A review of your top search landing pages against what visitors searched
- New page layouts with the answer, the proof and the next step in order
- Shorter forms and a clear path to contact on a phone
- A search check on every design before it ships
- A before-and-after read on leads per page
The readout
How we know it worked.
We record a baseline before we change anything, then read search visibility beside the actions that pay the bills.
- Leads per hundred search visitors
- Visitors who reach the next step
- Calls and forms from the redesigned pages
Pricing
Your investment in being found
Three ways to invest in your business showing up when buyers search. Each package is billed monthly, month to month, and each one includes everything in the one before it.
Foundation
The work every site needs, done properly and kept up every month.
$1,000a month
Month to month
We recommend
Growth
Foundation, plus the pages, articles and links that reach more of your buyers.
$2,500a month
Month to month
Leadership
Growth, plus press outreach, more markets and reporting that follows each lead to revenue.
$5,000a month
Month to month
The price changes only when the scope does, such as a very large catalog, many locations or a move to a new platform, and we agree any change in writing before the work starts.
Questions
Before we start.
Will better UX raise our rankings?
It can help, and it is not a guarantee. Google says it always tries to show the most relevant page, even one with a weaker experience. The dependable gain from better design is more leads from the visitors you already get.
Do Core Web Vitals matter for rankings?
They matter as one input among many. They measure loading, responsiveness and visual stability, and Google recommends good scores. It also advises against chasing a perfect number for its own sake. We fix what a visitor would notice.
Will a redesign hurt our existing rankings?
It can, when addresses change, content is cut or links stop being crawlable. Planned properly, a redesign keeps what ranks and improves what converts. We map the old pages to the new before launch, and check after.
Does hiding content in accordions hurt SEO?
No, as long as the content is in the page when it loads. Google treats content in tabs and accordions on mobile as normal content. The risk is content that appears only after a visitor’s action triggers a new request.
How do you balance design with SEO content?
By putting the reader first. A page needs enough words to answer the search and enough design to make those words easy to use. Where the two seem to conflict, the cause is usually copy that was written for a search engine, and we rewrite it.
Keep exploring
Find the next useful page.
All SEO servicesExplore the full search program and its specialized services.Conversion rate optimizationTesting what turns more visitors into leads.Web designA site designed around the people who use it.SEO Website MigrationsRedesign without losing what already ranks.Technical SEOSpeed, crawling and indexing under the design.
Send us the page that gets the most search visits. We will show you where those visitors go, and what we would change first.
- How your buyers search for what you sell
- Who shows up above you today, and why
- Your website, as Google reads it
Prefer email? Write to hello@wearemachina.com
Prefer to talk? Call (831) 230-7787
What we measureUX Design for SEO3/3
- Leads per hundred search visitors
- Visitors who reach the next step
- Calls and forms from the redesigned pages
Get your free SEO audit
No cost and no commitment.