SEO case study
How Operation Warm earned 10 editorial links with a digital PR campaign
Operation Warm makes and distributes brand-new winter coats and shoes for under-resourced children across the US. The team ran a digital PR campaign that paired pitches about its products with an original story for the press.
Nonprofit child welfare and relief
operationwarm.org
10
Editorial links
Overview
The business behind the search.
Operation Warm is a national nonprofit that makes and distributes brand-new winter coats, shoes and basic essentials to under-resourced children. It works through community, school and corporate gifting partnerships.
The need
The gap to close.
Operation Warm relies on partner funding to meet each winter’s surge in need across US cities.
- Reach the community, school and corporate partners behind its gifting programs.
- Stay visible as winter need rises in cities across the US.
What we did
What changed on the site.
The team built a press campaign around Operation Warm’s products.
- Paired product-focused pitches with an original story.
- Worked with Operation Warm to clarify the selling points of its products.
- Tailored releases and media lists for specialist, lifestyle, regional and national journalists.
The results
What the search data shows.
The digital PR campaign earned 10 editorial links. The records count the links as a campaign output and do not report traffic or donations from the coverage.
How we measured it.
Count of editorial links as reported in the campaign’s records. Campaign dates were not recorded.
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