SEO case study
How Juniper Commercial grew organic visibility 133% and organic traffic 58%
Juniper Commercial is a regional commercial property advisory firm that guides investors, developers and business tenants through property sales and leases. The program improved its service content and added regional pages and expert guides.
Commercial real estate brokerage and advisory
Juniper Commercial
+133%
Organic visibility
+58%
Organic traffic
+31%
Form starts
Overview
The business behind the search.
Juniper Commercial handles commercial brokerage, represents tenants and landlords, and advises on property investment. Its clients are investors, developers and businesses looking for space in competitive regional submarkets.
The need
The gap to close.
The firm needed more qualified local transaction leads, and its property listings needed to be easier to find in search.
- Win local searches in competitive regional submarkets.
- Put property listings in front of more of the right searchers.
- Turn search visits into client inquiries.
What we did
What changed on the site.
The team improved the firm’s service content and added pages written for regional searches.
- Improved service content.
- Added regional landing pages and expert guides.
- Researched competitors’ keyword coverage.
- Used forecasts to secure development support for a rebuild of the listings experience.
The results
What the search data shows.
The program’s records show organic visibility up 133% and organic traffic up 58%. Form starts grew 31%.
Form starts count visitors who began an inquiry form, not completed inquiries or qualified leads.
How we measured it.
Percentage changes as reported in the program’s records. The reporting period was not recorded.
Talk to us
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