SEO case study
How Bargetto Winery grew revenue 85% in seven months
Bargetto Winery is a family-owned winery in the Santa Cruz Mountains, established in 1933. The team ran a technical audit, redesigned the site’s structure and wrote search-focused content for it.
Winery and direct-to-consumer wine
bargetto.com
+85%
Revenue
+152%
Transactions
+40%
Top-three rankings
Overview
The business behind the search.
Bargetto makes estate wines from Regan Vineyards and Chaucer’s Cellars. It sells directly to consumers through its tasting rooms and wine club, and through national distribution.
The need
The gap to close.
The winery needed to reach today’s wine buyers in competitive categories while keeping a family history that goes back to 1933.
- Get its estate varietals found in competitive wine searches.
- Support direct-to-consumer sales, including the wine club and tasting rooms.
- Build organic discovery that lasts.
What we did
What changed on the site.
The team paired a technical audit with ecommerce planning and search-focused writing.
- Ran a technical audit of the site.
- Planned ecommerce category expansion and wrote search-focused content.
- Redesigned the site’s information architecture.
- Coordinated implementation with Bargetto.
The results
What the search data shows.
Over seven months, revenue rose 85% and transactions 152%. Top-three rankings grew 40% over the same window.
How we measured it.
Percentage changes as reported in the program’s records over a seven-month result window. Start and end dates were not recorded, and the records do not say which sales channels the revenue and transaction figures cover.
Talk to us
Tell us where you need to show up.
Send your website and the customers you want to reach. We’ll reply with what’s holding you back in Google and what we would fix first.
Talk about your search goals
Tell us about your site and what customers need to find.