SEO case study
How Sokol Blosser Winery grew its top-three rankings 194%
Sokol Blosser is a family-owned winery in Oregon’s Dundee Hills, founded in 1971. The team reorganized how its wines were grouped online and expanded the copy that explains them.
Organic winery and direct-to-consumer wine
sokolblosser.com
+194%
Top-three rankings
+121%
First-page rankings
+81%
Search clicks
Overview
The business behind the search.
The winery makes certified organic estate Pinot Noir, other estate wines and the Evolution label. It is a certified B Corp and sells directly to consumers through its club and online store.
The need
The gap to close.
Its organic estate wines had to stand apart from high-volume value labels in a changing Pacific Northwest wine market.
- Separate the estate wines from value labels in search.
- Be found nationally for organic, sustainable winemaking.
- Turn more search visits into online purchases.
What we did
What changed on the site.
The team audited the site’s informational content and authority, then reworked its collection pages and how they are organized.
- Audited gaps in informational content and authority.
- Refreshed the brand pages and expanded collection copy.
- Introduced subcategories organized by product type.
- Clarified the page hierarchy and gave overlapping categories distinct explanations.
The results
What the search data shows.
Top-three rankings grew 194% and first-page rankings 121%. Search clicks rose 81% and purchases 33%.
How we measured it.
Percentage changes as reported in the program’s records. The reporting period was not recorded.
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